Marketing Your Art the Right Way

Selling Art, Not Selling Out

Month: June 2015

Cracking Creativity Episode 8: Vernon Foster on Knowing When to Quit, Visualizing Your Future, and Pivoting

Vernon Foster II is the founder of the podcasting company Pod Parrot and former host of the Live by the Beat and Event Supremacy podcasts. In this episode he talks about knowing when to quit, visualizing your future, and pivoting his way into a podcasting company.

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Why You Should Listen to The School of Greatness from Lewis Howes

Who inspires you?

That’s not a rhetorical question. I want you to think about it. If you can’t think of anyone who inspires you to accomplish great things, you need to start looking. You need people in your life who can help you get over the hump, people who light a fire under you.

For me, one of those inspiring people is Lewis Howes. If you are new to the online world of entrepreneurship you may not know his name, but he inspires thousands of people every day. Lewis has built a multi-million dollar business from scratch, he speaks around the world, and he has advised billion dollar brands.

It hasn’t always been this way. When he was younger Lewis played professional football, until injuries cut his career short. He found himself broken, living on his sister’s couch.

It was in that pivotal moment of life that Lewis decided to make a change. Instead of continuing to wallow in self-pity, he decided to embark on his next stage in life.

He learned about business, marketing, and adding value to influential people. He sought mentorship from those he admired. He began his own events teaching people about the power of LinkedIn. He mastered the art of webinars so he could reach a broader audience. He started his own podcast, The School of Greatness, and his own mastermind, the School of Greatness Academy.

Instead of giving up and settling for less, Lewis took control of his life. He pivoted when life was not going his way.

For those of you interested in Lewis Howe’s story, I can’t recommend his The School of Greatness Podcast enough. It is one of the few shows where I enjoy every episode I listen to. Below are some of the reasons to listen to the School of Greatness:

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“You can’t stop the waves, but you can learn to surf.” – Jon Kabat-Zinn Quote Art

“You can’t stop the waves, but you can learn to surf.” – Jon Kabat-Zinn

Print available on Society6.

Life is a lot like surfing.

The ocean provides an endless number of waves. No matter what you do, there is no way to stop them from coming. They are a fixture of the Earth as much as the ground we walk on and the air we breathe.

Much like the waves of the ocean, life constantly throws obstacles at you. No matter how many you overcome, another will take its place. There’s no point in trying to stop them. Instead we should embrace them.

Surfing allows you to ride the waves as they come. Each one is a new challenge waiting to be conquered. Each one provides a new thrill. Instead of letting the waves push you around, you learn to surf.

The same is true with obstacles in your life. Instead of complaining about them and letting them defeat you, learn to overcome them. How can you view the obstacle as a wave to be conquered? How can you turn that new obstacle into a thrill?

Obstacles provide the perfect opportunity to learn and grow. Click To Tweet

Obstacles provide the perfect opportunity to learn and grow. So use that to your advantage.

Don’t let the waves crash down on you. Take your surfboard out onto the waters and ride those waves.

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Photo by Flickr user stf-o

Cracking Creativity Episode 7: Christina Salerno on Living Quirky, Finding Yourself, Connecting with Others, and Being Creative

Christina Salerno is the founder of Living Quirky, a site where people can discover and celebrate what makes us extraordinary. In this episode, Christina talks about finding her purpose in life, how we can connect with others, and things we can do to be more creative.

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“The greatest education in the world is watching the masters at work.” – Michael Jackson Quote Art

“The greatest education in the world is watching the masters at work.” – Michael Jackson

Print available on Society6.

If you want to learn, learn from the best. Click To Tweet

If you want to learn, learn from the best. People throughout human history have turned to those who came before them. They studied and dissected the masters of their chosen craft and saw great results because of it. You can see influences throughout the works of great artists and thinkers.

People these days have a tendency to gravitate towards the newest thing. They read the latest blog posts just so they can test out another new strategy. Yet, when they try to use them, they don’t get anywhere near the results. The mistake isn’t in the execution, it’s in the constant desire to get the fastest results.

Instead of testing every new tip and trick you encounter, study the principles behind them first. Every new strategy has been influenced by the masters from the past. Instead of asking how someone accomplished a task, ask why they did it. It is only by understanding why someone did something that you will understand how they did it.

Achieving success is not a sprint, it’s a marathon. Click To Tweet

If you are looking to become great at your chosen craft, you must first look at the masters who came before you. Learn from their mistakes. Dissect what made them great. Achieving success is not a sprint, it’s a marathon. Take your time and be deliberate about your studies.

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Ten Marketing Ideas Artists Can Steal From Me Right Now

Main photo by elhombredenegro

Unlike many people, I don’t have a problem coming up with ideas. I have trouble choosing what ideas to focus on. Becoming successful is not about how many good ideas you can come up with. Anyone can come up with good ideas. Becoming successful is about focusing on a few good ideas and seeing them out to completion.

One thing I do every day is James Altucher‘s method for becoming an idea machine. Each day I write down ten ideas based on a single topic. The purpose of this exercise is not to come up with ten good ideas. It’s to exercise your idea muscle. Just like any other muscle in your body, you must exercise your idea muscle to make it stronger.

One of the topics I chose was Ways for Artists to Promote Their Art. I may or may not get to these ideas some day, but you are free to try them if they pique your interest.

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Cracking Creativity Episode 6: Jason Goughnour on Live Music Tutor, Bringing Your Ideas to Reality, and the Future of Online Learning

Jason Goughnour is the creator of the site Live Music Tutor which lets people learn to play instruments online. In this episode Jason talks about coming up with the idea for his site, building a team of people to make his idea come true, and tips for starting your own creative project.

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“Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.” – Uta Hagen Quote Art

“Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.” – Uta Hagen

Print available on Society6.

Since the advent of the assembly line, we have built society to follow a singular path through life. We have aimed for efficiency in everything we do.

You go to school and learn the same things as everyone else. You graduate from high school and go to college so you can get a job working 40 hours a week.

Then you get married, buy a few cars, get a house, and work for 40+ years so you can retire. This is the so-called American dream.

Is that all there is to life? Are we destined to follow the same path as everyone else? Are we happy living life on auto-pilot?

You don’t have to live life this way. When you live an ordinary life, you are denying yourself the opportunity to do something incredible. Who says you have to settle?

Go beyond the call of duty and do something that will leave a legacy. Click To Tweet

The only way to break from the shackles of an ordinary life is to do something extraordinary. Find ways you can make a lasting impact. Go beyond the call of duty and do something that will leave a legacy.

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Cracking Creativity Episode 5: Carl Rosa on the Sushi Club of Houston, Trips to Japan, and Doing What You Love

Carl Rosa is the founder of the Sushi Club of Houston and he also runs fantastic group trips to Japan. In this episode, Carl talks about how Hurricane Katrina and his terrible first experience with sushi were the catalysts to creating the Sushi Club of Houston, how he started the club without knowing anything about sushi, how he started teaching his own sushi classes, and his journey of taking people on trips to Japan.

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“Create the highest, grandest vision possible for your life, because you become what you believe” – Oprah Winfrey Quote Art

“Create the highest, grandest vision possible for your life, because you become what you believe” – Oprah Winfrey

Print available on Society6.

Pessimism is one of the great tragedies of life. Just take a moment and reflect on your life. Despite what the media will have you believe, we live in the safest time in human history. We live in a time where you can communicate instantly with people across the world. We live in a time where people can build audiences in the millions without going through the gatekeepers of the past. Why are we so negative?

We are letting those in charge dictate what we believe. We tell children every day there is only one way to go through life. Graduate from high school, go to college, find a job, get married, work for forty years, and be grateful for what you have. If you don’t follow that exact formula, you are deemed a failure. What if you don’t want to follow that path? What if you want to create a path for yourself?

When I was a child, I thought I knew exactly what I wanted to do. I was going to be a Disney animator. Then, in high school, I wanted to be an architect, and in college I wanted to work in the movies. I never pursued those dreams, but that is okay. Everything I have done has led me to where I am now.

I believe the greatest path to success is by helping others achieve success. Click To Tweet

I have found my vision for the future. I want to be a difference maker. Instead of pursuing a career path for myself, I want to help other artists pursue a path of their own. I have gone from only thinking about myself to thinking about others. I believe the greatest path to success is by helping others achieve success.

Discover your grand vision for life and pursue it without abandon... Click To Tweet

We only get one chance at life on Earth. Why let others dictate our lives for us? Discover your grand vision for life and pursue it without abandon because you can only achieve what you believe. When you are near the end of your life, do you want to look back in regret or do you want to look back and celebrate everything you’ve done?

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Photo by Connor Burton