{"id":1078,"date":"2015-08-23T17:20:13","date_gmt":"2015-08-23T21:20:13","guid":{"rendered":"http:\/\/marketingtrw.com\/blog\/?p=1078"},"modified":"2015-08-23T17:42:33","modified_gmt":"2015-08-23T21:42:33","slug":"cracking-creativity-episode-16-jason-alster-merging-science-art-solving-mysteries-getting-tv-show","status":"publish","type":"post","link":"http:\/\/marketingtrw.com\/blog\/cracking-creativity-episode-16-jason-alster-merging-science-art-solving-mysteries-getting-tv-show\/","title":{"rendered":"Cracking Creativity Episode 16: Jason Alster on How He Merged Science and Art, Solved Art Mysteries, and Got to Host His Own TV Show"},"content":{"rendered":"<p><a href=\"http:\/\/www.jasonalster.com\/\" target=\"_blank\">Jason Alster<\/a> is an author and artist who\u00a0has merged the worlds of science and art. He is a researcher who has studied the brain and how kids with ADHD can learn. In this episode Jason talks about using science in his art, solving multiple mysteries, and hosting a TV\u00a0show for authors, among other things.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/3753479\/height\/360\/width\/640\/theme\/standard\/direction\/no\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/\" height=\"360\" width=\"640\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<ul>\n<li>works in field of neuro diagnostics and biofeedback<\/li>\n<li>started working with kids with ADHD\n<ul>\n<li>kids weren&#8217;t doing well<\/li>\n<li>did research and studied methods to help them<\/li>\n<li>created books with these findings<\/li>\n<\/ul>\n<\/li>\n<li>teaches art and solves art mysteries<\/li>\n<li>wanted to work in psychology, didn&#8217;t do well in college, got low grades\n<ul>\n<li>got high grades in science because questions were straight forward<\/li>\n<li>started working with the brain<\/li>\n<\/ul>\n<\/li>\n<li>learned you have to be in charge of you own body\n<ul>\n<li>wanted to save\/help himself<\/li>\n<\/ul>\n<\/li>\n<li>if you want to sell, it&#8217;s not about you but helping others<\/li>\n<li>you can use science to help art and art to help science\n<ul>\n<li>most with science background don&#8217;t try to use creative side<\/li>\n<li>you can develop things by using creativity<\/li>\n<\/ul>\n<\/li>\n<li>got into video making, which allowed him to take his science learnings and share with public<\/li>\n<li>John Singer\u00a0Sargent: Secrets of Composition and Design\n<ul>\n<li>gave talks at museums<\/li>\n<li>talked about artists as mentors<\/li>\n<li>everything about him was a mystery<\/li>\n<li>New Britain Museum &#8211; \u00a0<a href=\"http:\/\/www.wikiart.org\/en\/john-singer-sargent\/miss-cara-burch-1888\" target=\"_blank\">Miss\u00a0Cara Burch<\/a> &#8211; Why is she frowning?<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Daughters_of_Edward_Darley_Boit\" target=\"_blank\">The Daughters of Edward Darley Boit<\/a> &#8211; Why was one of them looking away from the painting?<\/li>\n<li>explored the compositions of Sargent&#8217;s paintings by looking at what he knew, what his colleagues knew, what he said about art<\/li>\n<li>Sargent destroyed his notes, so people didn&#8217;t know how he created his art<\/li>\n<li>noticed optical illusions in his art, so he researched composition more<\/li>\n<li>realized Gestalt principles were related to\u00a0Sargent<\/li>\n<li>mislead people on purpose so he would have an edge on the competition<\/li>\n<\/ul>\n<\/li>\n<li>in order to find the answers, you have to be curious and ask questions\n<ul>\n<li>keep looking for the answers<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/amzn.to\/1NurTun\" target=\"_blank\">Leaving Home, Going Home, Returning Home<\/a>\u00a0&#8211; memoir while living in Israel for 25 years<\/li>\n<li>Mystery of castle that was over his father&#8217;s bed, painted by his grandfather\n<ul>\n<li>no one knew where the castle was<\/li>\n<li>made trips to Germany, Poland, Switzerland to find it<\/li>\n<li>found castle while looking around Google Maps in Poland<\/li>\n<li>explored whether his grandfather was a good painter<\/li>\n<li>was a castle from Brother&#8217;s Grimm story<\/li>\n<\/ul>\n<\/li>\n<li>Mother had painting from brother who worked in Hollywood movie studio\n<ul>\n<li>sepia painting of silent movie star from 20&#8217;s<\/li>\n<li>thought it was Clara Bow, but it wasn&#8217;t<\/li>\n<li>figured out it was painting of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Billie_Dove\" target=\"_blank\">Billie Dove<\/a>, may be the only one<\/li>\n<li>people used to \u00a0get photos done in sepia used in ads inside\u00a0cigar boxes, went to <a href=\"http:\/\/rosscards.com\/History.html\" target=\"_blank\">Ross Verlag<\/a>\u00a0which made these sepia photos<\/li>\n<li>artists in studio would paint copies of photos<\/li>\n<li>Billie Dove was secret girlfriend of Zigfield of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ziegfeld_Follies\" target=\"_blank\">Zigfield Follies Girls<\/a><\/li>\n<\/ul>\n<\/li>\n<li>sixty people showed up to his talk of John Signer Sargent in the snow\n<ul>\n<li>he has groupies who follow him wherever his art is talked about<\/li>\n<\/ul>\n<\/li>\n<li>you have to figure out what your audience wants<\/li>\n<li>does art workshops, pitched art mysteries workshop because his other workshops were popular<\/li>\n<li>packaged mystery with composition lessons<\/li>\n<li>you have to be attuned to what your audience is looking for or the gatekeepers who choose what people get to see<\/li>\n<li>to solve art mysteries, you have to have an artistic eye\n<ul>\n<li>you have to ask why<\/li>\n<\/ul>\n<\/li>\n<li>when solving sepia painting mystery, he went to Anne Frank house because she had Hollywood\u00a0sepia photos\n<ul>\n<li>it doesn&#8217;t happen over a day, it takes asking a lot of questions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p>&#8220;Everything has an answer.&#8221;<\/p><\/blockquote>\n<ul>\n<li>my <a href=\"http:\/\/marketingtrw.com\/blog\/ten-marketing-ideas-artists-can-steal-from-me-right-now\/\" target=\"_blank\">article that talks about marketing your art through book trailers<\/a><\/li>\n<li>wanted to bring ideas to people through movies\n<ul>\n<li>created videos teaching kids with ADHD how to learn<\/li>\n<li>made video for his memoir<\/li>\n<li>started making book trailers for other authors<\/li>\n<li>authors using QR codes to take them to book trailer<\/li>\n<\/ul>\n<\/li>\n<li>find the way to get your information out, use the tools you like or are interested in<\/li>\n<li><a href=\"http:\/\/amzn.to\/1V2Vr3w\" target=\"_blank\">Being in Control<\/a> &#8211; book for kids with ADHD\/dyslexia<\/li>\n<li><a href=\"http:\/\/amzn.to\/1h6OCPm\" target=\"_blank\">Creative Painting for the Young Artist <\/a>&#8211; coaching, marketing, and mentoring,\u00a0book on how to think like an artist and how to deal with failure in art\n<ul>\n<li>book came about because, as a kid, he wanted to get into art, but couldn&#8217;t draw<\/li>\n<li>noticed in art classes that half the class would leave, realized that teachers weren&#8217;t good at teaching people how to paint<\/li>\n<li>after working with kids who had ADHD\/dysgraphia, he learned to teach in a different way<\/li>\n<\/ul>\n<\/li>\n<li>Multiple Intelligences\n<ul>\n<li>teacher has to know how to teach you in style you learn best<\/li>\n<li>people used to believe that there was only one way to learn, teachers need to learn how to teach in three ways<\/li>\n<\/ul>\n<\/li>\n<li>he teaches art by\u00a0showing people how to use\u00a0\u00a0the artistic eye &#8211; example &#8211; negative space, seeing colors\n<ul>\n<li>you have to give people rules before they can begin drawing<\/li>\n<\/ul>\n<\/li>\n<li>the teacher&#8217;s job has changed from teaching directly to showing students where they can find information<\/li>\n<li><a href=\"http:\/\/meet-the-author.blogspot.com\/\" target=\"_blank\">Meet the Author Show<\/a>\n<ul>\n<li>wanted to learn more about the creative process<\/li>\n<li>figure out how\/why they created books and brought them to the public<\/li>\n<li>went to local WCTV &#8211; to talk about his teaching<\/li>\n<li>volunteered to do a show on authors<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Murphy%27s_law\" target=\"_blank\">Murphy&#8217;s Law<\/a> &#8211; first show went well, but in the second show he dropped his microphone under the table and had to get it<\/li>\n<li>learned you have to start from somewhere<\/li>\n<li>you will find a way<\/li>\n<li><a href=\"http:\/\/marketingtrw.com\/blog\/the-way-to-get-started-is-to-quit-talking-and-begin-doing-walt-disney-quote-art\/\" target=\"_blank\">my Disney quote on getting started<\/a><\/li>\n<li>winning an award &#8211; 90% is showing up<\/li>\n<\/ul>\n<\/li>\n<li>everyone has their own message and style, you can&#8217;t copy someone else&#8217;s style<\/li>\n<li>talked to people like they were one of his students<\/li>\n<li>had <a href=\"http:\/\/handwritingrepair.info\/\" target=\"_blank\">Kate Gladstone<\/a>, writing expert <a href=\"https:\/\/www.youtube.com\/watch?v=fKc3Hgz_Y6Q\" target=\"_blank\">on his\u00a0show<\/a>\n<ul>\n<li>runs world handwriting contest<\/li>\n<li>had his own video on handwriting that had over 60k views &#8211; Anyone can improve their own handwriting<\/li>\n<li>wast the first one on the subject<\/li>\n<li>Kate reviewed his video and saw things she never saw before, she incorporated into her work<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p>&#8220;What is your message? Why does your book stand out? You&#8217;d be surprised how many authors don&#8217;t know that.&#8221;<\/p><\/blockquote>\n<ul>\n<li>you have to ask people for a review, you have to brand yourself<\/li>\n<li>if you want to succeed as an artist, you need to know your artist statement\/business plan<\/li>\n<li>in order to work on many projects, you have to enjoy it\n<ul>\n<li>works part time for benefits, which allows him to work on other things<\/li>\n<\/ul>\n<\/li>\n<li>decides how to work on the next thing by making a to-do list\n<ul>\n<li>writes list of what to do each day<\/li>\n<\/ul>\n<\/li>\n<li>Once you tell people you&#8217;re going to do it, you have to do it.\n<ul>\n<li>it forces you to do the work and not quit<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/amzn.to\/1h6SSOR\" target=\"_blank\">Drawing on the Right Side of the Brain<\/a>, <a href=\"http:\/\/amzn.to\/1h6OCPm\" target=\"_blank\">Creative Painting for the Young Artist<\/a>, <a href=\"https:\/\/www.sites.google.com\/site\/johnsingersargentdecoded\/\" target=\"_blank\">John Signer Sargent<\/a>\n<ul>\n<li>study the masters &#8211; <a href=\"http:\/\/marketingtrw.com\/blog\/the-greatest-education-in-the-world-is-watching-the-masters-at-work-michael-jackson-quote-art\/\" target=\"_blank\">Michael Jackson quote<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Creative people:\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Steve_Jobs\" target=\"_blank\">Steve Jobs<\/a> &#8211; how to create, make things work<\/li>\n<li>Donald Trump &#8211; how to be a success\n<ul>\n<li>you have to love what you&#8217;re doing<\/li>\n<\/ul>\n<\/li>\n<li>Helen Gurley Brown &#8211; <a href=\"http:\/\/amzn.to\/1NDJi2T\" target=\"_blank\">Having It All<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p>&#8220;Creativity is gathering the tools to express yourself&#8221;<\/p>\n<p>&#8220;Everybody\u00a0has a story to tell or\u00a0a piece of art to give to the world.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/jasonalster.com\/\" target=\"_blank\">JasonAlster.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Alster is an author and artist who\u00a0has merged the worlds of science and art. He is a researcher who has studied the brain and how kids with ADHD can learn. In this episode Jason talks about using science in his art, solving multiple mysteries, and hosting a TV\u00a0show for authors, among other things.<\/p>\n","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[113],"tags":[233,6,123,234,231,230,149,122,232],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-adhd","tag-art","tag-cracking-creativity","tag-handwriting","tag-jason-alster","tag-john-singer-sargent","tag-mystery","tag-podcast","tag-science","post-preview"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marketingtrw.com\/blog\/wp-content\/uploads\/2015\/08\/cracking-creativity-16-jason-alster.jpg?fit=1000%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Fe6d-ho","jetpack_likes_enabled":false,"_links":{"self":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts\/1078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":3,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"predecessor-version":[{"id":1082,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts\/1078\/revisions\/1082"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}