{"id":748,"date":"2015-05-31T18:09:54","date_gmt":"2015-05-31T22:09:54","guid":{"rendered":"http:\/\/marketingtrw.com\/blog\/?p=748"},"modified":"2015-06-22T21:34:41","modified_gmt":"2015-06-23T01:34:41","slug":"cracking-creativity-episode-4-mary-dooley-on-her-espresso-yourself-books-self-publishing-and-building-relationships","status":"publish","type":"post","link":"http:\/\/marketingtrw.com\/blog\/cracking-creativity-episode-4-mary-dooley-on-her-espresso-yourself-books-self-publishing-and-building-relationships\/","title":{"rendered":"Cracking Creativity Episode 4: Mary Dooley on Her Espresso Yourself Books, Self-Publishing, and Building Relationships"},"content":{"rendered":"<p><a href=\"http:\/\/marydooley.com\/\" target=\"_blank\">Mary Dooley<\/a> is the author of two\u00a0self-published books, <a href=\"http:\/\/marydooley.com\/?product=espresso-yourself\" target=\"_blank\">Espresso Yourself<\/a> and <a href=\"http:\/\/marydooley.com\/?product=espresso-yourself-too\" target=\"_blank\">Espresso Yourself Too<\/a>. In this episode, Mary talks about how a Christmas gift idea for her co-workers turned into her two Espresso Yourself books, how she met and started a relationship with the president of Starbucks America, some tips on self-publishing, and some her favorite quotes from the books.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/3587068\/height\/360\/width\/640\/theme\/standard\/direction\/no\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/\" width=\"640\" height=\"360\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li><a href=\"http:\/\/marydooley.com\/?post_type=product\" target=\"_blank\">Espresso Yourself<\/a> features customers&#8217; favorite life advice<\/li>\n<li>started out as a Christmas gift for co-workers<\/li>\n<li>each book features 30 best pieces of advice from <a href=\"http:\/\/www.starbucks.com\/\" target=\"_blank\">Starbucks <\/a>customers along with artwork<\/li>\n<li>second book came with stories of events from the advice giver&#8217;s life<\/li>\n<\/ul>\n<blockquote><p>&#8220;Follow your dreams or someone will hire you to follow theirs.&#8221;<\/p><\/blockquote>\n<ul>\n<li>how she got her book to the\u00a0president of Starbucks in America <a href=\"https:\/\/news.starbucks.com\/leadership\/cliff-burrows\" target=\"_blank\">Cliff Burrows<\/a><\/li>\n<li>giving value to people and making connections<\/li>\n<li>making art for her books<\/li>\n<li>making a book comes one step at a time<\/li>\n<li>she had to learn the process from choosing a cover, to the pages, to binding<\/li>\n<li>future vision involves life advice from Starbucks across the world<\/li>\n<li>learning curves decreases between books<\/li>\n<li>pursuing publishers with her books<\/li>\n<li><a href=\"http:\/\/amzn.to\/1AzNhdc\" target=\"_blank\">The First 1,000 Copies by Tim Grahl<\/a><\/li>\n<li>marketing and creating relationships<\/li>\n<li>build relationships BEFORE selling her books<\/li>\n<li>make sure people don&#8217;t decide for you<\/li>\n<li>submitting\u00a0books to editors in July for the Christmas season<\/li>\n<li>going in cold vs. six degrees of separation<\/li>\n<li>posting once a month on her blog with different stories<\/li>\n<li>surveys, using <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">Survey Monkey<\/a>, and finding your target market (<a href=\"https:\/\/ryanbattles.com\/post\/defining-customer-avatars\" target=\"_blank\">avatar<\/a>)<\/li>\n<li>men have more entries in her books, but there are more women\u00a0in her audience<\/li>\n<li>choosing a title for the book and getting people involved in choosing a book title<\/li>\n<li>her favorite title was Carpe Coffee, but Espresso Yourself beat it by a wide margin<\/li>\n<li><a href=\"http:\/\/www.skyrocketyourproductivity.com\/\" target=\"_blank\">Primoz Bozic<\/a> and RBT (<a href=\"http:\/\/www.iwillteachyoutoberich.com\/braintrust\/\" target=\"_blank\">Ramit&#8217;s Brain Trust<\/a>)<\/li>\n<\/ul>\n<blockquote><p>&#8220;If at first you don&#8217;t succeed, skydiving is not for you.&#8221;<\/p><\/blockquote>\n<ul>\n<li>Primoz&#8217;s parents reaction to starting a business vs. staying in school<\/li>\n<li>plans to turn unused quotes into page a day calendar<\/li>\n<li>approaching people for quotes<\/li>\n<li>sticking her foot in her mouth but still starting a relationship<\/li>\n<li>walking away from problems and looking at books for advice<\/li>\n<li>people who bought first book wanted to be involved in the second<\/li>\n<\/ul>\n<blockquote><p>&#8220;Take it easy, but take it.&#8221;<\/p><\/blockquote>\n<ul>\n<li>looking at art books for inspiration<\/li>\n<li>the more creative you are, the more creative you get<\/li>\n<li><a href=\"http:\/\/www.jamesaltucher.com\/2014\/05\/the-ultimate-guide-for-becoming-an-idea-machine\/\" target=\"_blank\">James Altucher&#8217;s 10 Ideas a Day<\/a><\/li>\n<li>be open to new things and try them<\/li>\n<li><a href=\"http:\/\/eventualmillionaire.com\/\" target=\"_blank\">Jaime Tardy of Eventual Millionaire<\/a><\/li>\n<\/ul>\n<blockquote><p>&#8220;If you keep thinking creatively, creative things come out of that.&#8221;<\/p><\/blockquote>\n<blockquote><p>&#8220;You have to open your mind and try things, if you don&#8217;t try new things, you&#8217;re not going anywhere.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/marydooley.com\/\" target=\"_blank\">MaryDooley.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mary Dooley is the author of two\u00a0self-published books, Espresso Yourself and Espresso Yourself Too. In this episode, Mary talks about how a Christmas gift idea for her co-workers turned into her two Espresso Yourself books, how she met and started a relationship with the president of Starbucks America, some tips on self-publishing, and some her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[113],"tags":[141,138,139,137,68,136,140,142],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-advice","tag-author","tag-books","tag-espresso-yourself","tag-life","tag-mary-dooley","tag-quotes","tag-starbucks","post-preview"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marketingtrw.com\/blog\/wp-content\/uploads\/2015\/05\/cracking-creativity-04-mary-dooley.jpg?fit=1000%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Fe6d-c4","jetpack_likes_enabled":false,"_links":{"self":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":10,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":854,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/posts\/748\/revisions\/854"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/media\/753"}],"wp:attachment":[{"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/marketingtrw.com\/blog\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}