Logan Nickleson has always had an admiration for the arts. When he was a child he liked to draw and paint. When he was 15-16 years old he started getting into music. And for college, he went into journalism.
While in college, Logan saw the changes that were happening in journalism. So he changed his major to advertising. This led to his internship at an advertising agency.
His internship turned into a full-time job, where he worked on numerous projects. It was during this time that a revelation came to him. While making short videos for clients, he was having a hard time finding music for his videos. So he decided to use his own music.
Inspired by stock photography sites like Death to Stock and Unsplash, Logan decided to take all the music he created, and started his own stock site. The only difference was his stock site would for music. Thus, Music For Makers was born.
In this episode, Logan talks about why marketing has gotten such a bad rap, the most essential element for finding your audience, and how we can use psychology to our advantage.
