Marketing Your Art the Right Way

Selling Art, Not Selling Out

Are You Making the Same Marketing Mistakes as Every Other Artist?

Find out how you can:
  • Turn customers into raving fans who eagerly buy your art
  • Create a website that makes a great impression on visitors
  • Make time for your artwork and find your creative muse

Ginger Kern on Engaging Your Playfulness, Helping Others and Ourselves, and Travel as a Rite of Passage – Cracking Creativity Episode 57

Ginger Kern knew she wanted to leave her childhood home in the Midwest even when she was a young. She grew up reading books on adventure and mythology, which fueled her desire to get away.

So, when she had the opportunity to visit her family in Germany, she jumped on it. Even though she didn’t speak German and her family didn’t speak English, she was hooked on travel and living abroad. This was the beginning of her life fueled by travel, adventure, and a desire to help other people do the same.

In this episode, Ginger talks about embracing your playful side, taking rites of passage, and transforming herself and others.

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“We’re short so Mountains seem tall. We’re mortal, so Earth seems eternal. Our spacecraft are slow, so the Universe seems vast” – Neil deGrasse Tyson Quote Art

We’re short so Mountains seem tall. We’re mortal, so Earth seems eternal. Our spacecraft are slow, so the Universe seems vast – Neil deGrasse Tyson (‏@neiltyson)

Print available on Storenvy.

Sometimes people forget we aren’t the masters of the universe. We are so busy thinking about ourselves that we fail to think about our place in the universe.

Years ago we thought we were the center of everything, and why wouldn’t we. The sun appeared to revolve around us. We were the smartest beings on the planet. We had yet to make discoveries about the universe.

But once we studied the world enough, we began to realize how small we are. We aren’t in the center of the galaxy. We aren’t the center of the universe. The world does’t revolve around us. We are just the result of millions of years of time and good luck.

When we take a good, long, look at the world, we realize how inconsequential we are. That’s why mountains seem tall. That’s why the Earth seems eternal. That’s why the universe seems vast.

While many people feel insignificant when faced with these facts, I feel empowered. Our lives, in the grand scheme of things, mean very little. That means we should pursue the things that interest us. We should study the things that we find fascinating. We shouldn’t be afraid of going after the things that mean the most to us.

We have a limited amount of time in this world. So why don’t we live life the way we want to? If you have a dream, go chase it. If you’ve been holding off on a project, start it. There’s nothing to fear but fear itself.

When all is said and done, you will have either lived life to the fullest, or you will have died regretting the things you didn’t do. The universe isn’t affected by what we do or don’t do. So make the biggest dent in the world that you can.

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Mountains photo by Unsplash

Stars photo by Levi Price

My Thoughts on Podcast Movement 2016

We should all have aspirations of getting better. When we rest on our laurels, we lose the ability to make an impact in our lives and with our audience. That’s why I went to Podcast Movement in Chicago a couple of weeks ago. We can learn a lot from the top people in our industries, and Podcast Movement was no exception.

Since I began my podcast, I’ve received nothing but positive feedback, but it would be foolish to stay stagnant. Going to Podcast Movement has inspired me to take my podcast to the next level.

There were a lot of great speakers, and even more fellow podcasters, who made the conference worthwhile. Here are some of the highlights from my weekend at Podcast Movement:

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Chris Dessi on Building a Personal Brand, Becoming a Tastemaker, and Defining Success – Cracking Creativity Episode 56

Chris Dessi was fired three times in two years, but that didn’t stop him from building a successful career. Instead of letting those setbacks get him down, he leveraged them into building his own business, writing multiple books, appearing on TV, and running his own summits. In this episode, learn about the power of a personal brand, being a taste maker, and defining success.

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Puneet Sachdev on His Journey Into Creative Philanthropy, the Key to Successful Projects, and the Importance of Mindfulness – Cracking Creativity Episode 55

Puneet Sachdev worked for years in the hotel industry and with General Electric as a management consultant. He now uses that knowledge in his work as a consultant, creative philanthropist, and coach.
He is also the author of Deepa Wishes Daddy Happy Birthday, a book based on the time he’s spent with his daughter. He uses 100% of the proceeds from the book to support the education of underprivileged children. The book also began his work as a creative philanthropist.

In this episode, learn how Puneet turned his idea into reality, why you need to put yourself out there, and the importance of being present.

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“No matter what level you’re at in life there is still a struggle” ― Kanye West Quote Art

“No matter what level you’re at in life there is still a struggle” ― @kanyewest (Kanye West)

Print available on Storenvy.

For some reason, we believe there’s a tipping point where we no longer have worries. We believe, with enough money, we no longer have struggles, fears, or doubts. But that’s simply not the case.

We like to make excuses for why we can’t accomplish our goals. “I don’t have enough money.” “I don’t have the time.” “I don’t have the right connections.” That’s all these things are. They’re just excuses.

If you think your favorite painter, actor, musician, or writer doesn’t have to deal with struggles, you couldn’t be further from the truth. Just because someone has a lot of money or fame doesn’t mean they don’t have struggles too.

They have the same doubts, the same fears, and the same problems that we all have. Their problems are just on a much grander scale. Here are just a few examples of famous people who had to go through struggles:

“Never throughout history has a man who lived a life of ease left a name worth remembering.” ― Theodore Roosevelt

“Where there is no struggle, there is no strength.” ― Oprah Winfrey

“All struggle, all resistance is — must be — concrete. And all struggle has a global resonance. If not here, then there. If not now, then soon. Elsewhere as well as here.” ― Susan Sontag

“All life demands struggle. Those who have everything given to them become lazy, selfish, and insensitive to the real values of life. The very striving and hard work that we so constantly try to avoid is the major building block in the person we are today.” ― Pope Paul VI

These people all came from different backgrounds. They have different identities. And they are well-known for very different reasons. But one thing they all understood, was, life is a struggle.

It doesn’t matter who you are, you will face adversity. It is by overcoming that adversity that you become great. The next time you think someone else’s life is perfect and free of worries, think again. We must all face the challenges in front of us and overcome them. It’s what makes life worth living.

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Sally Safadi on Playing in Empty Spaces, the Importance of Trial and Error, and Leveraging our Imaginations – Cracking Creativity Episode 54

Sally Safadi was working at an after school program for kids between medical school and graduating . While there, she found it was difficult for children to learn in the traditional school environment after already spending eight hours in school. So she came up with different games for the kids to play to get them involved in learning.

This began her shift from studying science to studying and exploring creativity. Sally’s site, Neurons Away, is the hub for all her work including her book and card game. Each of her projects help people explore and exercise their imaginations.

In this episode learn about her various projects, the power of constraints, the benefits of trial and error, and much more.

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“The little things? The little moments? They aren’t little.” ― Jon Kabat-Zinn Quote Art

“The little things? The little moments? They aren’t little.”
― Jon Kabat-Zinn

Print available on Storenvy.

We need to learn to appreciate each moment on our journey. One of our biggest faults is looking at what other people are doing and being envious of their success. Even though we know this intuitively, it’s still hard to do.

We ask ourselves why that person has success and why we don’t. The problem with this line of thinking is, that person probably spent ten years getting to where they are. Instead of looking up at other people, we need to learn to appreciate where we are in the process.

The best way to do this is by recognizing our paths aren’t a straight line, they’re a journey. One thing I have to constantly tell myself is to focus on what I’m working at the moment instead of worrying so much about the end result. When I stay present and focus on the now, I tend to enjoy my work a lot more.

Even though it may not feel like it, these little moments form who you are as an artist and as a person. They are the checkpoints along your journey. When you recognize these moments, your work can feel magical. When you don’t, your work can become unfulfilling.

If you find yourself yearning for instant success, you need to ask yourself these questions: Is instant success all it’s cracked up to be? Would you know what to do with it? Would you truly appreciate what you have?

Keep these questions in mind the next time you are feeling envious of someone else. Reflect back on your work. Feel gratitude for what you’ve been able to accomplish.

When you lose sight of your journey, you lose sight of who you are. Appreciate the little things. These moments are what makes life so enjoyable.

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Photo by Paweł Kadysz

Catherine Orer on Multiple Paths to Success, the Importance of Gratitude, and Becoming Part of a Community – Cracking Creativity on Episode 53

Catherine Orer was an award winning communications and PR expert for multinational corporations for years, but that job never felt fulfilling to her. So, when the opportunity to study at Christies in Paris opened up, she jumped on it.

While in Paris she gained hands on experience working in contemporary art galleries. After her studies, she brought this knowledge and experience back to Canada. While working at an art gallery in Montreal, many artists approached her for help. This began Catherine’s journey as The Artist Entrepreneur.

In this episode, find out why gratitude is so important, why there isn’t just one path to success, and why artists should find support.

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“We don’t make movies to make money, we make money to make more movies.” — Walt Disney Quote Art

“We don’t make movies to make money, we make money to make more movies.” — Walt Disney

Print available on Storenvy.

There are two major mistakes artists make about money. The first is, they believe in the myth of the starving artist. The second is, they believe they shouldn’t need to make money from their art.

The starving artist myth is prevalent in society. We believe artists must suffer to create great work. We believe you have to live at end’s meet. We believe you can’t be a prosperous artist.

Artists of all kinds are able to make a living from their work Click To Tweet

I’m not sure why this myth has prevailed. There is so much evidence to the contrary. Artists of all kinds are able to make a living from their work. Are they all rich? No, but they aren’t starving either. There are musicians, illustrators, actors, writers, and artists of all kinds creating great work and making a living from doing it.

If you want to make a sustainable living as an artist, you have to sell your work Click To Tweet

The second mistake artists make, is believing we shouldn’t have to make money from our art. While it’s true that we don’t have to sell our work to be artists. It’s also true that if you want to make a sustainable living as an artist, you have to sell your work.

Walt Disney was one of the greatest visionaries of his time. He completely revolutionized animated films. Why did he do it? He wasn’t interested in making movies to become rich. He did it because he had a vision and story to tell.

While making his first full-length animated film, Snow White, Disney went far above the initial budget of the film. He could have released a cheaper version of the film to make more money, but he wanted to make it as perfect as possible. He wanted people to be so entranced by the film that they would forget they were watching an animated movie. And it worked unbelievably well!

If you want to be a successful artist, you can’t be afraid to make money for your work. You can’t fall victim to the myth of a starving artist. You have to be willing to make money from your art. Not because you want to become rich, but because you want to make more art.

The best way to become a thriving artist is to get over your insecurities over money. Money is just a means to create a sustainable living. It allows you to live comfortably while also creating art. Don’t create art to make money. Make money so you can create more art.

For more great info on this topic, check out my review for Elizabeth Hyde Stevens’ Make Art Make Money.

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Photo by Michael Saechang

H/T quote via Austin Kleon’s  Show Your Work!

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