Marketing Your Art the Right Way

Selling Art, Not Selling Out

Are You Making the Same Marketing Mistakes as Every Other Artist?

Find out how you can:
  • Turn customers into raving fans who eagerly buy your art
  • Create a website that makes a great impression on visitors
  • Make time for your artwork and find your creative muse

Why Every Creative MUST Listen to The Unmistakable Creative

The Unmistakable Creative is just that: unmistakable. If you have not heard an episode of the show, stop reading this post and look through the archives. Listening to an episode of Unmistakable Creative is an absolute joy. I am not the only one who thinks so. At the moment, the show has over 550 five star reviews on iTunes and over 650 reviews overall.

Srini Rao, the host of the show, makes sure each episode is interesting and informative. He does not settle for the ordinary answers you hear from most podcast guests. He gets some of the world’s most interesting people to open up about topics they normally wouldn’t talk about.

In fact, without the Unmistakable Creative I might not have my own podcast. Srini showed me what is possible through the wonderful medium of podcasting. His thoughtful interviews are one of the main reasons I wanted to get into podcasting myself.

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Monica Kang on Thinking Like an Outsider, the Importance of Asking Questions, and the Power of Self-Awareness – Cracking Creativity Episode 62

Monica Kang knew early in life that she wanted to work in international affairs. Her upbringing in two countries compelled her to understand how people related to each other, and steered her towards her role working with the government.

Monica worked for years in international affairs, and even though she loved her job, she still felt something was lacking. She saw that people weren’t creatively fulfilled at their jobs and knew she wanted to help them. She knew she could fulfill that gap, so she started up InnovatorsBox.

In this episode learn why you should think link an outsider, the importance of asking questions, and how self-awareness can improve your problem solving.

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Speak your truth even if your voice shakes. Live your truth even if your body breaks. Spirit survives. – Katy Perry Tweet Art

Speak your truth even if your voice shakes. Live your truth even if your body breaks. Spirit survives. – @katyperry (Katy Perry)

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What are you afraid of? I ask myself this question a lot.

My biggest fear is often being my true self Click To Tweet

It’s not because I’m afraid of scary movies or video games. I am not afraid of heights or tight spaces. My biggest fear is often being my true self.

What does it mean to live truthfully? After all, we are supposed to present multiple versions of ourselves to the world. You wouldn’t act around your parents like you would with your closest friends. You wouldn’t act around your co-workers like you do with your family.

We are all chameleons adapting to our environments. But the question is, Do we have to be? I often wonder about this, and I still don’t know the right answer. Is there even a right answer?

I think the problem is, I haven’t defined who I truly am. What do I believe in? What values are important to me? What kind of person do I want to be?

It’s okay to act differently in different situations. We don’t necessarily need to be the same person at every moment in our lives, but we should always hold the same values.

If we can't live by our own truth, what kind of life are we really living? Click To Tweet

We need to ask ourselves what we stand for. We need to live up to those truths no matter what. Because no matter what everyone else thinks about us, we are the ones who have to live with ourselves every day. If we can’t live by our own truth, what kind of life are we really living?

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Kaitlyn Guay on Creative Growth as and Evolution, Finding Beauty an Gratitude, and Overcoming Resistance – Cracking Creativity Episode 61

Kaitlyn Guay grew up wanting to be in Broadway. She grew up in a household where she wasn’t allowed to watch TV and could only watch movies on the weekends. She grew up in a cultural bubble where she entertained herself by writing poems and song lyrics for fun.

While she wanted to be an artist and entertainer, those around her thought it would be too risky, so she became a musical teacher. This allowed her to share her passion for the arts with others. That is until a severe case of Chronic Lyme Disease forced her to change her path. Instead of letting the disease break her, she leveraged it into creating a young adult book series and jewelry line.

In this episode, learn why creative growth is an evolution, how to find beauty and gratitude in every day life, and ways you can overcome Resistance.

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“Kindness is a free currency from a well that will never dry up” – Lady Gaga Quote Art

“Kindness is a free currency from a well that will never dry up” – @ladygaga (Lady Gaga)

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If you are anything like me, you are tired of hearing all the terrible news around us. Whether it’s scandals, diseases, or death, it feels like the world is crumbling around us. If you regularly watch the news, you might think it’s best to never leave your home.

I refuse to believe the world is such a horrible place. In fact, we are living in one of the safest times in human history. There are no worldwide wars. Most of us aren’t in danger of conquests, pillaging, or raids. So why are we all so worried?

I believe there are two reasons for this. One is, fear sells, so the media tries to sell it to us as much as they can. The other is, we remember tragedy and travesty more than other things. So when we hear about bad things happening, they stay with us, even though we usually aren’t in danger.

What can we do about it? I think the answer lies in kindness. Just think back to a time when someone was kind to you. How did it make you feel? How did it change your day? I’m assuming you felt amazing and wanted to carry that feeling with you. That’s the power of kindness.

I admittedly could be more kind. Although I try my best to be kind to everyone I meet, I think I could do a hell of a lot better.

I can be petty. I can be jealous. I get annoyed and frustrated. But that doesn’t mean I can’t also be kind.

We feel trapped in the box people put us in. It doesn't have to be that way Click To Tweet

We tend to look at the world as either black or white. You are either mean or kind. We feel trapped in the box people put us in. It doesn’t have to be that way.

You can choose to be kind even if you are afraid. You can be kind even as jealousy or frustration pulls on you from the inside.

It’s all about your mindset. Anger, fear, jealousy, and greed are draining emotions. They weigh you down like a ton of bricks. Kindness, on the other hand, is an endless well.

That doesn’t mean you have to be kind all the time. We are human after all. But the more kindness you spread, the more it comes back to you. If it is true that we are the sum of the five people closest to us, then the more kind we are to the people around us, the more kind they will be to us too.

Don't get trapped in the cycle of fear and hatred. Click To Tweet

Don’t get trapped in the cycle of fear and hatred. Just listen to the Golden Rule and treat others the way you want to be treated.

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Adam James Butcher on Sharing Your Work, the Importance of Habits and Routines, and Why Artists Need to Sell – Cracking Creativity Podcast Episode 60

Adam James Butcher didn’t take the traditional path towards becoming a full-time artist. He went to university to study sculpture, but never pursued sculpting as a career.

For a while, he created art in an alley and worked as a sandwich maker, but realized it wasn’t right for him. So he became the head of art for London schools.

During his time teaching, schools began using iPads to allow kids to create art. This was a pivotal moment in Adam’s career. After seeing his students work so well with technology, he began painting himself. Adam did so well with his digital art that he was able to move to Mexico to sell his digital art full time.

In this episode, Adam talks about why you should share your work, the value of habits and routines, and why selling is crucial for your business.

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The Grind Never Ends – Usher Tweet Quote Art

“the grind never ends”
@Usher (Usher Raymond IV)

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It doesn’t matter if you’ve made one dollar or one million dollars from your art, one thing will always hold true: you can never stop working. The key to being a successful creator is not dependent on how much talent or luck you have.

It depends on how much effort you are willing to put in. It depends on how persistent you are. It depends on showing up every day to do the work.

Hard work, directed in the right place can take you farther than talent and luck ever could Click To Tweet

Sure, talent also plays a role, but there are millions of talented people who never find success. Sure luck plays a role, but luck can only get you so far. Hard work, directed in the right place can take you farther than talent and luck ever could.

We all want to believe our work will speak for itself. We keep hoping and praying them someone will come along and discover us. But what if we are discovered? What if someone came to you and made all of your dreams come true? Would you stop working? What would you do?

Just ask all the one hit wonders what a few minutes of fame did for their careers. Are they still rich? Are they still adored by fans? Nope.

In order to build a sustainable career as an artist, you must keep going Click To Tweet

In order to build a sustainable career as an artist, you must keep going. You have to show up and do the work. Artists like Usher know how to stay on top. They are constantly creating new work. They innovate and try different things while everyone else becomes stale. They are willing to put in the hours while everyone else is taking it easy.

You may not want to be rich and famous like Usher, but everyone would love to be respected like he is. It doesn’t matter whether or not you like his music, you can still admire the fact that he has been able to build such a sustainable career.

You can do this too. You just have to be willing to put in the work to make it happen.

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Andrea Dantas on Learning, Leaning in to Your Why, and Doing Work that Matters – Cracking Creativity Episode 59

Andrea Dantas could have ended up poor and broke in Brazil. Her father went bankrupt when she was a child and her mother struggled to feed two kids. Her one saving grace was her love for acting.

Andrea left Brazil to study acting in Australia. While she was able to get a tourist Visa, she had trouble getting a work Visa. So her mother smuggled her money by putting it inside books she sent through the mail. While she survived on a diet of canned beans, she was still happy because she was learning and doing what she loved.

She has been able to build a successful career in acting through years of studying, performing, and working in multiple countries.

In this episode, learn why you should never stop learning, why you should always remember your why, and what it takes to do work that matters to you.

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“Weird is just a side effect of being awesome.” ― Bill Murray Quote Art

“Weird is just a side effect of being awesome.”  ― Bill Murray

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“You’re weird.”

If you’re anything like me, you’ve probably heard your fair share of those two words. I especially heard them when I was a kid.

I was an admittedly awkward child. When I switched elementary schools in third grade, I didn’t want to talk to anyone. While it’s normal for kids to avoid talking to strangers, it isn’t normal when you don’t talk to kids you see in class every day. That was me.

I couldn’t tell you why I didn’t talk to the kids in my class. But at some point, it went from me being shy and uncomfortable, to me enjoying the attention. Every day kids tried to get me to open up, but I stood steadfast in my no speaking policy. I realized not speaking was something that helped me stand out.

When you’re a kid, being weird is fine. People will often embrace that weirdness. But once you become a teenager, being called weird is like a Scarlet Letter. It’s no longer okay to be yourself. You have to fit in.

But, the thing about being weird is, it’s what helps you stand out from the crowd. While all those kids who tried to conform to the norm got normal jobs, the weird people are the ones who stand out the most.

The thing is, people who are weird are unafraid of breaking from the mold. They don’t care if people know about their interesting quirks. It’s those quirks that give us the edge over everyone else. While most people are doing their best to blend in with the crowd, weird people are intentionally trying to stand out.

The next time someone calls you weird, don’t consider it as a mark of shame. Wear it like a badge of honor. After all, those who embrace their weirdness stand out like a shining star.

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Love me or Hate me but at the end of the day u will RESPECT me!! – Lebron James Tweet Art

Love me or Hate me but at the end of the day u will RESPECT me!!
@KingJames (Lebron James)

Print available at Society6.

No matter how nice you are, no matter how hard you try, people will end up hating you or your work. It’s not because you did something wrong. Unfortunately, it’s just the way some people are. You can’t please everyone all the time.

I grew up thinking I could get everyone to like me. I never got into confrontations. I always tried to play the middle road when possible. The problem is, even when you keep to yourself and do your best, people still ridicule you.

It took me a while to figure this out. Why was I getting ridiculed for getting good grades? Why did people make fun of my art? I just wanted to make everyone happy, but the reality is, you can’t.

The great thing is, that lesson is a valuable one to learn. We can’t and shouldn’t try to please everyone. We have to embrace the people who love our work and ignore the people who don’t.

People can hate your work all they want, but taken in another light, it’s a sign of respect. If you are creating uninteresting work, people will just ignore you.

The fact that most people love your work and some people don’t is the ultimate compliment. It means you are creating work that is worthy of criticism.

Instead of trying to go out there and please the masses, embrace the haters. Learn that lesson I had to go through long ago. When you are at the top, people will try to bring you down. Use that as fuel to push you further.

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Photo by Erik Drost

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