Marketing Your Art the Right Way

Selling Art, Not Selling Out

Are You Making the Same Marketing Mistakes as Every Other Artist?

Find out how you can:
  • Turn customers into raving fans who eagerly buy your art
  • Create a website that makes a great impression on visitors
  • Make time for your artwork and find your creative muse

Andrea Dantas on Learning, Leaning in to Your Why, and Doing Work that Matters – Cracking Creativity Episode 59

Andrea Dantas could have ended up poor and broke in Brazil. Her father went bankrupt when she was a child and her mother struggled to feed two kids. Her one saving grace was her love for acting.

Andrea left Brazil to study acting in Australia. While she was able to get a tourist Visa, she had trouble getting a work Visa. So her mother smuggled her money by putting it inside books she sent through the mail. While she survived on a diet of canned beans, she was still happy because she was learning and doing what she loved.

She has been able to build a successful career in acting through years of studying, performing, and working in multiple countries.

In this episode, learn why you should never stop learning, why you should always remember your why, and what it takes to do work that matters to you.

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“Weird is just a side effect of being awesome.” ― Bill Murray Quote Art

“Weird is just a side effect of being awesome.”  ― Bill Murray

 Buy this print from Society6.

“You’re weird.”

If you’re anything like me, you’ve probably heard your fair share of those two words. I especially heard them when I was a kid.

I was an admittedly awkward child. When I switched elementary schools in third grade, I didn’t want to talk to anyone. While it’s normal for kids to avoid talking to strangers, it isn’t normal when you don’t talk to kids you see in class every day. That was me.

I couldn’t tell you why I didn’t talk to the kids in my class. But at some point, it went from me being shy and uncomfortable, to me enjoying the attention. Every day kids tried to get me to open up, but I stood steadfast in my no speaking policy. I realized not speaking was something that helped me stand out.

When you’re a kid, being weird is fine. People will often embrace that weirdness. But once you become a teenager, being called weird is like a Scarlet Letter. It’s no longer okay to be yourself. You have to fit in.

But, the thing about being weird is, it’s what helps you stand out from the crowd. While all those kids who tried to conform to the norm got normal jobs, the weird people are the ones who stand out the most.

The thing is, people who are weird are unafraid of breaking from the mold. They don’t care if people know about their interesting quirks. It’s those quirks that give us the edge over everyone else. While most people are doing their best to blend in with the crowd, weird people are intentionally trying to stand out.

The next time someone calls you weird, don’t consider it as a mark of shame. Wear it like a badge of honor. After all, those who embrace their weirdness stand out like a shining star.

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Love me or Hate me but at the end of the day u will RESPECT me!! – Lebron James Tweet Art

Love me or Hate me but at the end of the day u will RESPECT me!!
@KingJames (Lebron James)

Print available at Society6.

No matter how nice you are, no matter how hard you try, people will end up hating you or your work. It’s not because you did something wrong. Unfortunately, it’s just the way some people are. You can’t please everyone all the time.

I grew up thinking I could get everyone to like me. I never got into confrontations. I always tried to play the middle road when possible. The problem is, even when you keep to yourself and do your best, people still ridicule you.

It took me a while to figure this out. Why was I getting ridiculed for getting good grades? Why did people make fun of my art? I just wanted to make everyone happy, but the reality is, you can’t.

The great thing is, that lesson is a valuable one to learn. We can’t and shouldn’t try to please everyone. We have to embrace the people who love our work and ignore the people who don’t.

People can hate your work all they want, but taken in another light, it’s a sign of respect. If you are creating uninteresting work, people will just ignore you.

The fact that most people love your work and some people don’t is the ultimate compliment. It means you are creating work that is worthy of criticism.

Instead of trying to go out there and please the masses, embrace the haters. Learn that lesson I had to go through long ago. When you are at the top, people will try to bring you down. Use that as fuel to push you further.

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Photo by Erik Drost

Bodlar Deathbringer on Being a Prolific Creator, Networking and Marketing Your Art, and Overcoming Your Fears – Cracking Creativity Episode 58

Bodlar Deathbringer is a visual artist living in New York City. Since early in his life, it seemed like he was destined to become an artist. His father was a visual artist and his mother was a writer. He also started creating his own paintings when he was eight years old. So it would seem odd that Bodlar went into IT work.

After years of working in the corporate world, he finally decided he had enough. He decided he would move to New York City to pursue his art career full-time. It hasn’t always been easy, but Bodlar has been working as an artist ever since.

In this episode, learn about the challenges you face as an artist, the importance in marketing and networking, and why you need to confront your fears.

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“Even when you have doubts, take that step. Take chances…” ― Cat Cora Quote Art

“Even when you have doubts, take that step. Take chances. Mistakes are never a failure—they can be turned into wisdom.” ― Cat Cora

Buy this print from Society6.

In school, I was always scared of getting an answer wrong. Red marks across a test or paper would make me cringe. What did I do wrong? I studied so hard. I wanted my grades to be perfect, but perfection was often unattainable.

I’m sure you’ve felt that same fear and embarrassment too. We have been conditioned to always strive for perfection, even if it is unattainable.

Our schools punish kids for their failures, but is that the best way to teach our future generations? They condition us to find the one right answer, but there is rarely ever one solution to a problem.

Those lessons often translate to our lives outside of school. Most companies are searching for people who can come up with innovative solutions.

On the other hand, we expect companies to tell us exactly what to do. We have been conditioned not to take chances. We look at mistakes and believe there is no recovering from them.

If there’s anything I’ve learned from studying creative people, it’s that they are unafraid to take chances. They leap into challenges head first. They treat failures as a chance to learn instead of as an indictment or themselves and their work.

Everyone makes mistakes, but not everyone learns from them. Click To Tweet

When they fail, they look at that experience and ask themselves “What could I have done better?” That’s exactly what we all need to do. Stop getting down on yourself for making a mistake. Everyone makes mistakes, but not everyone learns from them.

Don't worry about making a mistake. Mistakes are the foundation of learning. Click To Tweet

We need to be more bold in our thoughts and our actions. So go out there and take chances. Don’t worry about making a mistake. Mistakes are the foundation of learning.

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Ginger Kern on Engaging Your Playfulness, Helping Others and Ourselves, and Travel as a Rite of Passage – Cracking Creativity Episode 57

Ginger Kern knew she wanted to leave her childhood home in the Midwest even when she was a young. She grew up reading books on adventure and mythology, which fueled her desire to get away.

So, when she had the opportunity to visit her family in Germany, she jumped on it. Even though she didn’t speak German and her family didn’t speak English, she was hooked on travel and living abroad. This was the beginning of her life fueled by travel, adventure, and a desire to help other people do the same.

In this episode, Ginger talks about embracing your playful side, taking rites of passage, and transforming herself and others.

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“We’re short so Mountains seem tall. We’re mortal, so Earth seems eternal. Our spacecraft are slow, so the Universe seems vast” – Neil deGrasse Tyson Quote Art

We’re short so Mountains seem tall. We’re mortal, so Earth seems eternal. Our spacecraft are slow, so the Universe seems vast – Neil deGrasse Tyson (‏@neiltyson)

Print available on Storenvy.

Sometimes people forget we aren’t the masters of the universe. We are so busy thinking about ourselves that we fail to think about our place in the universe.

Years ago we thought we were the center of everything, and why wouldn’t we. The sun appeared to revolve around us. We were the smartest beings on the planet. We had yet to make discoveries about the universe.

But once we studied the world enough, we began to realize how small we are. We aren’t in the center of the galaxy. We aren’t the center of the universe. The world does’t revolve around us. We are just the result of millions of years of time and good luck.

When we take a good, long, look at the world, we realize how inconsequential we are. That’s why mountains seem tall. That’s why the Earth seems eternal. That’s why the universe seems vast.

While many people feel insignificant when faced with these facts, I feel empowered. Our lives, in the grand scheme of things, mean very little. That means we should pursue the things that interest us. We should study the things that we find fascinating. We shouldn’t be afraid of going after the things that mean the most to us.

We have a limited amount of time in this world. So why don’t we live life the way we want to? If you have a dream, go chase it. If you’ve been holding off on a project, start it. There’s nothing to fear but fear itself.

When all is said and done, you will have either lived life to the fullest, or you will have died regretting the things you didn’t do. The universe isn’t affected by what we do or don’t do. So make the biggest dent in the world that you can.

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Mountains photo by Unsplash

Stars photo by Levi Price

My Thoughts on Podcast Movement 2016

We should all have aspirations of getting better. When we rest on our laurels, we lose the ability to make an impact in our lives and with our audience. That’s why I went to Podcast Movement in Chicago a couple of weeks ago. We can learn a lot from the top people in our industries, and Podcast Movement was no exception.

Since I began my podcast, I’ve received nothing but positive feedback, but it would be foolish to stay stagnant. Going to Podcast Movement has inspired me to take my podcast to the next level.

There were a lot of great speakers, and even more fellow podcasters, who made the conference worthwhile. Here are some of the highlights from my weekend at Podcast Movement:

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Chris Dessi on Building a Personal Brand, Becoming a Tastemaker, and Defining Success – Cracking Creativity Episode 56

Chris Dessi was fired three times in two years, but that didn’t stop him from building a successful career. Instead of letting those setbacks get him down, he leveraged them into building his own business, writing multiple books, appearing on TV, and running his own summits. In this episode, learn about the power of a personal brand, being a taste maker, and defining success.

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Puneet Sachdev on His Journey Into Creative Philanthropy, the Key to Successful Projects, and the Importance of Mindfulness – Cracking Creativity Episode 55

Puneet Sachdev worked for years in the hotel industry and with General Electric as a management consultant. He now uses that knowledge in his work as a consultant, creative philanthropist, and coach.
He is also the author of Deepa Wishes Daddy Happy Birthday, a book based on the time he’s spent with his daughter. He uses 100% of the proceeds from the book to support the education of underprivileged children. The book also began his work as a creative philanthropist.

In this episode, learn how Puneet turned his idea into reality, why you need to put yourself out there, and the importance of being present.

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