Marketing Your Art the Right Way

Selling Art, Not Selling Out

Are You Making the Same Marketing Mistakes as Every Other Artist?

Find out how you can:
  • Turn customers into raving fans who eagerly buy your art
  • Create a website that makes a great impression on visitors
  • Make time for your artwork and find your creative muse

Kaitlyn Guay on Creative Growth as and Evolution, Finding Beauty an Gratitude, and Overcoming Resistance – Cracking Creativity Episode 61

Kaitlyn Guay grew up wanting to be in Broadway. She grew up in a household where she wasn’t allowed to watch TV and could only watch movies on the weekends. She grew up in a cultural bubble where she entertained herself by writing poems and song lyrics for fun.

While she wanted to be an artist and entertainer, those around her thought it would be too risky, so she became a musical teacher. This allowed her to share her passion for the arts with others. That is until a severe case of Chronic Lyme Disease forced her to change her path. Instead of letting the disease break her, she leveraged it into creating a young adult book series and jewelry line.

In this episode, learn why creative growth is an evolution, how to find beauty in gratitude in every day life, and ways you can overcome Resistance.

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“Kindness is a free currency from a well that will never dry up” – Lady Gaga Quote Art

“Kindness is a free currency from a well that will never dry up” – @ladygaga (Lady Gaga)

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If you are anything like me, you are tired of hearing all the terrible news around us. Whether it’s scandals, diseases, or death, it feels like the world is crumbling around us. If you regularly watch the news, you might think it’s best to never leave your home.

I refuse to believe the world is such a horrible place. In fact, we are living in one of the safest times in human history. There are no worldwide wars. Most of us aren’t in danger of conquests, pillaging, or raids. So why are we all so worried?

I believe there are two reasons for this. One is, fear sells, so the media tries to sell it to us as much as they can. The other is, we remember tragedy and travesty more than other things. So when we hear about bad things happening, they stay with us, even though we usually aren’t in danger.

What can we do about it? I think the answer lies in kindness. Just think back to a time when someone was kind to you. How did it make you feel? How did it change your day? I’m assuming you felt amazing and wanted to carry that feeling with you. That’s the power of kindness.

I admittedly could be more kind. Although I try my best to be kind to everyone I meet, I think I could do a hell of a lot better.

I can be petty. I can be jealous. I get annoyed and frustrated. But that doesn’t mean I can’t also be kind.

We feel trapped in the box people put us in. It doesn't have to be that way Click To Tweet

We tend to look at the world as either black or white. You are either mean or kind. We feel trapped in the box people put us in. It doesn’t have to be that way.

You can choose to be kind even if you are afraid. You can be kind even as jealousy or frustration pulls on you from the inside.

It’s all about your mindset. Anger, fear, jealousy, and greed are draining emotions. They weigh you down like a ton of bricks. Kindness, on the other hand, is an endless well.

That doesn’t mean you have to be kind all the time. We are human after all. But the more kindness you spread, the more it comes back to you. If it is true that we are the sum of the five people closest to us, then the more kind we are to the people around us, the more kind they will be to us too.

Don't get trapped in the cycle of fear and hatred. Click To Tweet

Don’t get trapped in the cycle of fear and hatred. Just listen to the Golden Rule and treat others the way you want to be treated.

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Adam James Butcher on Sharing Your Work, the Importance of Habits and Routines, and Why Artists Need to Sell – Cracking Creativity Podcast Episode 60

Adam James Butcher didn’t take the traditional path towards becoming a full-time artist. He went to university to study sculpture, but never pursued sculpting as a career.

For a while, he created art in an alley and worked as a sandwich maker, but realized it wasn’t right for him. So he became the head of art for London schools.

During his time teaching, schools began using iPads to allow kids to create art. This was a pivotal moment in Adam’s career. After seeing his students work so well with technology, he began painting himself. Adam did so well with his digital art that he was able to move to Mexico to sell his digital art full time.

In this episode, Adam talks about why you should share your work, the value of habits and routines, and why selling is crucial for your business.

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The Grind Never Ends – Usher Tweet Quote Art

“the grind never ends”
@Usher (Usher Raymond IV)

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It doesn’t matter if you’ve made one dollar or one million dollars from your art, one thing will always hold true: you can never stop working. The key to being a successful creator is not dependent on how much talent or luck you have.

It depends on how much effort you are willing to put in. It depends on how persistent you are. It depends on showing up every day to do the work.

Hard work, directed in the right place can take you farther than talent and luck ever could Click To Tweet

Sure, talent also plays a role, but there are millions of talented people who never find success. Sure luck plays a role, but luck can only get you so far. Hard work, directed in the right place can take you farther than talent and luck ever could.

We all want to believe our work will speak for itself. We keep hoping and praying them someone will come along and discover us. But what if we are discovered? What if someone came to you and made all of your dreams come true? Would you stop working? What would you do?

Just ask all the one hit wonders what a few minutes of fame did for their careers. Are they still rich? Are they still adored by fans? Nope.

In order to build a sustainable career as an artist, you must keep going Click To Tweet

In order to build a sustainable career as an artist, you must keep going. You have to show up and do the work. Artists like Usher know how to stay on top. They are constantly creating new work. They innovate and try different things while everyone else becomes stale. They are willing to put in the hours while everyone else is taking it easy.

You may not want to be rich and famous like Usher, but everyone would love to be respected like he is. It doesn’t matter whether or not you like his music, you can still admire the fact that he has been able to build such a sustainable career.

You can do this too. You just have to be willing to put in the work to make it happen.

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Andrea Dantas on Learning, Leaning in to Your Why, and Doing Work that Matters – Cracking Creativity Episode 59

Andrea Dantas could have ended up poor and broke in Brazil. Her father went bankrupt when she was a child and her mother struggled to feed two kids. Her one saving grace was her love for acting.

Andrea left Brazil to study acting in Australia. While she was able to get a tourist Visa, she had trouble getting a work Visa. So her mother smuggled her money by putting it inside books she sent through the mail. While she survived on a diet of canned beans, she was still happy because she was learning and doing what she loved.

She has been able to build a successful career in acting through years of studying, performing, and working in multiple countries.

In this episode, learn why you should never stop learning, why you should always remember your why, and what it takes to do work that matters to you.

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“Weird is just a side effect of being awesome.” ― Bill Murray Quote Art

“Weird is just a side effect of being awesome.”  ― Bill Murray

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“You’re weird.”

If you’re anything like me, you’ve probably heard your fair share of those two words. I especially heard them when I was a kid.

I was an admittedly awkward child. When I switched elementary schools in third grade, I didn’t want to talk to anyone. While it’s normal for kids to avoid talking to strangers, it isn’t normal when you don’t talk to kids you see in class every day. That was me.

I couldn’t tell you why I didn’t talk to the kids in my class. But at some point, it went from me being shy and uncomfortable, to me enjoying the attention. Every day kids tried to get me to open up, but I stood steadfast in my no speaking policy. I realized not speaking was something that helped me stand out.

When you’re a kid, being weird is fine. People will often embrace that weirdness. But once you become a teenager, being called weird is like a Scarlet Letter. It’s no longer okay to be yourself. You have to fit in.

But, the thing about being weird is, it’s what helps you stand out from the crowd. While all those kids who tried to conform to the norm got normal jobs, the weird people are the ones who stand out the most.

The thing is, people who are weird are unafraid of breaking from the mold. They don’t care if people know about their interesting quirks. It’s those quirks that give us the edge over everyone else. While most people are doing their best to blend in with the crowd, weird people are intentionally trying to stand out.

The next time someone calls you weird, don’t consider it as a mark of shame. Wear it like a badge of honor. After all, those who embrace their weirdness stand out like a shining star.

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Love me or Hate me but at the end of the day u will RESPECT me!! – Lebron James Tweet Art

Love me or Hate me but at the end of the day u will RESPECT me!!
@KingJames (Lebron James)

Print available at Society6.

No matter how nice you are, no matter how hard you try, people will end up hating you or your work. It’s not because you did something wrong. Unfortunately, it’s just the way some people are. You can’t please everyone all the time.

I grew up thinking I could get everyone to like me. I never got into confrontations. I always tried to play the middle road when possible. The problem is, even when you keep to yourself and do your best, people still ridicule you.

It took me a while to figure this out. Why was I getting ridiculed for getting good grades? Why did people make fun of my art? I just wanted to make everyone happy, but the reality is, you can’t.

The great thing is, that lesson is a valuable one to learn. We can’t and shouldn’t try to please everyone. We have to embrace the people who love our work and ignore the people who don’t.

People can hate your work all they want, but taken in another light, it’s a sign of respect. If you are creating uninteresting work, people will just ignore you.

The fact that most people love your work and some people don’t is the ultimate compliment. It means you are creating work that is worthy of criticism.

Instead of trying to go out there and please the masses, embrace the haters. Learn that lesson I had to go through long ago. When you are at the top, people will try to bring you down. Use that as fuel to push you further.

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Photo by Erik Drost

Bodlar Deathbringer on Being a Prolific Creator, Networking and Marketing Your Art, and Overcoming Your Fears – Cracking Creativity Episode 58

Bodlar Deathbringer is a visual artist living in New York City. Since early in his life, it seemed like he was destined to become an artist. His father was a visual artist and his mother was a writer. He also started creating his own paintings when he was eight years old. So it would seem odd that Bodlar went into IT work.

After years of working in the corporate world, he finally decided he had enough. He decided he would move to New York City to pursue his art career full-time. It hasn’t always been easy, but Bodlar has been working as an artist ever since.

In this episode, learn about the challenges you face as an artist, the importance in marketing and networking, and why you need to confront your fears.

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“Even when you have doubts, take that step. Take chances…” ― Cat Cora Quote Art

“Even when you have doubts, take that step. Take chances. Mistakes are never a failure—they can be turned into wisdom.” ― Cat Cora

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In school, I was always scared of getting an answer wrong. Red marks across a test or paper would make me cringe. What did I do wrong? I studied so hard. I wanted my grades to be perfect, but perfection was often unattainable.

I’m sure you’ve felt that same fear and embarrassment too. We have been conditioned to always strive for perfection, even if it is unattainable.

Our schools punish kids for their failures, but is that the best way to teach our future generations? They condition us to find the one right answer, but there is rarely ever one solution to a problem.

Those lessons often translate to our lives outside of school. Most companies are searching for people who can come up with innovative solutions.

On the other hand, we expect companies to tell us exactly what to do. We have been conditioned not to take chances. We look at mistakes and believe there is no recovering from them.

If there’s anything I’ve learned from studying creative people, it’s that they are unafraid to take chances. They leap into challenges head first. They treat failures as a chance to learn instead of as an indictment or themselves and their work.

Everyone makes mistakes, but not everyone learns from them. Click To Tweet

When they fail, they look at that experience and ask themselves “What could I have done better?” That’s exactly what we all need to do. Stop getting down on yourself for making a mistake. Everyone makes mistakes, but not everyone learns from them.

Don't worry about making a mistake. Mistakes are the foundation of learning. Click To Tweet

We need to be more bold in our thoughts and our actions. So go out there and take chances. Don’t worry about making a mistake. Mistakes are the foundation of learning.

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Ginger Kern on Engaging Your Playfulness, Helping Others and Ourselves, and Travel as a Rite of Passage – Cracking Creativity Episode 57

Ginger Kern knew she wanted to leave her childhood home in the Midwest even when she was a young. She grew up reading books on adventure and mythology, which fueled her desire to get away.

So, when she had the opportunity to visit her family in Germany, she jumped on it. Even though she didn’t speak German and her family didn’t speak English, she was hooked on travel and living abroad. This was the beginning of her life fueled by travel, adventure, and a desire to help other people do the same.

In this episode, Ginger talks about embracing your playful side, taking rites of passage, and transforming herself and others.

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