Marketing Your Art the Right Way

Selling Art, Not Selling Out

What do these people have in common?

They were all guests on the Cracking Creativity Podcast!

Cracking Creativity Podcast

The Cracking Creativity Podcast shows you how creatives turn their ideas into action, create interesting projects, and build an engaged audience through shared passions. Each episode I talk to a creatives from of all walks of life and explore how they use creativity in their projects and businesses.

Logan Nickleson on Misunderstandings About Marketing, Finding Your Audience, and Using Psychology to Your Advantage – Cracking Creativity Episode 73

Logan Nickleson has always had an admiration for the arts. When he was a child he liked to draw and paint. When he was 15-16 years old he started getting into music. And for college, he went into journalism.

While in college, Logan saw the changes that were happening in journalism. So he changed his major to advertising. This led to his internship at an advertising agency.

His internship turned into a full-time job, where he worked on numerous projects. It was during this time that a revelation came to him. While making short videos for clients, he was having a hard time finding music for his videos. So he decided to use his own music.

Inspired by stock photography sites like Death to Stock and Unsplash, Logan decided to take all the music he created, and started his own stock site. The only difference was his stock site would for music. Thus, Music For Makers was born.

In this episode, Logan talks about why marketing has gotten such a bad rap, the most essential element for finding your audience, and how we can use psychology to our advantage.

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Amy Oestreicher on Being a Detourist, Being More Capable Than We Think, and Taking Risks – Cracking Creativity Episode 72

Amy Oestreicher thought she had her life all figured out. Ever since she was young, she felt she was born to perform. She was all set to go to college for musical theater when medical complications derailed everything.

During her senior year of high school Amy started having stomach pains. When she went into surgery to fix it, her stomach shot out of her body and she went into a coma for months. She spent years and many surgeries in hospitals trying to reach some semblance of normalcy.

During this trying time, Amy turned to creativity to help keep her busy. She started painting and she even developed her own one person play based on all of her troubles and overcoming adversity.

With one play in the books, and another on the way, Amy is the prime example of what it means to persevere.

In this episode, Amy talks about being a detourist, being more capable than we think we are, and how our creativity benefits from taking small risks.

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Cassia Cogger on Being Open to New Ideas, Avoiding Complacency, Being Consistent, and the Art of Simplification – Cracking Creativity Episode 71

Cassia Cogger has created art ever since she was young. In middle school she won a national contest for a laundry detergent brand. And unlike most artists, she began selling her art early in life.

After college, Cassia abandoned her artistic pursuits and got a job as an editor at a trade magazine. It was during this time that Cassia realized she wanted to become a full-time artist. So she picked up a few odd jobs to support her painting business.

Before her daughter was born, Cassia was featured in a magazine as a rising star in water color. But after her daughter’s birth, she stopped painting as frequently.

It wasn’t until after her second child was born that Cassia got serious about art again. The same art magazine wanted to follow up with her to see what she had done in the past five years. This was the call to action she needed to get serious about art again.

In this episode, Cassia talks about why we need to be open to new ideas, the importance of avoiding complacency and being consistent, and the art of simplification, among many other things.

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Kent Sanders on Taking Breaks, the Obstacles That Hold Us Back, and Changing Our Money Mentality – Cracking Creativity Episode 70

Kent Sanders has lived a life full of creativity ever since he was young, but it never occurred to him that he could make a living from his creativity. When Kent was young, he separated his love of creativity from his love of religion. It never occurred to him that he could combine those two interests.

After working in the ministry for a few years, he decided he wanted to go back to school to teach. He wanted to challenge himself by doing something new.

While finishing up his master’s degree, a realization dawned on him. He realized he could combine his two passions for art and religion. So he became a professor at a religious college where has taught everything from technology, to art, and film.

In this episode, Kent talks about why breaks are important, some of the biggest things holding us back, and changing our mindsets about money.

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Bob Baker on Following Your Curiosity, Being Persistent, and Finding Success as an Artist – Cracking Creativity Episode 69

Bob Baker has always been determined to make a living from his creative career. He started off his career by creating a music publication from scratch, with no prior experience. He didn’t let his lack of experience prevent him from achieving his goals. He just experimented with different ideas until he made it work.

Since that first publication he has expanded his interests well beyond a local music magazine. He has dabbled with writing, painting, and creating courses for aspiring artists. He even got into stand-up and improv comedy.

Bob has not let the starving artist mentality prevent him from making a career out of his creativity. In fact, he has thrived as an artist and creative.

In this episode, Bob talks about doing things that interest you, why you need to be persistent, and what separates successful artists from unsuccessful artists.

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Kym Dolcimascolo on Creating a Plan, Knowing Your Audience, and How Artists Can Change the World – Cracking Creativity Episode 68

Kym Dolcimascolo got a degree in photography and film making but didn’t follow that path once she graduated from school. Instead she became a computer engineer and worked her way up the career ladder.

After working for a while in the corporate world, she decided she had had enough. So, she set herself up to leave her corporate job and started a web design company.

This career move allowed her to work with people who embraced creativity, and eventually led her into coaching for artists and creatives.

In this episode Kym talks about creating plans, why you should know your audience, and how artists can change the world.

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Marcella Chamorro on Letting Go of Ego, Getting Into Creative Flow, and Becoming More Mindful – Cracking Creativity Episode 67

Marcella Chamorro’s creative journey hasn’t been a straight line. Her career path didn’t reveal itself to her until well after she graduated from college. In fact, she took multiple detours including working at a non-profit, getting her masters degree, and starting a web design business, all before finding her true calling.

She only recognized her true calling of writing, photography, and technology after running her web design business. Through these mediums she is able to help people tap into the serenity and enjoyment they crave.

In this episode, Marcella talks about letting go of your ego, getting into creative flow, and becoming more mindful.

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Charlotte Eriksson (The Glass Child) on Facing Obstacles, Knowing Yourself and Your Fans, and The Importance of Your Why – Cracking Creativity Episode 66

Charlotte Eriksson grew up in a house where athletics were emphasized. The arts weren’t celebrated and you weren’t supposed to express your feelings. Her family didn’t grow up listening to music, so she didn’t really discover it until she was 16 years old. That’s when a friend introduced her music that touched her life.

From that moment on, she knew she wanted to be a musician. She knew she wanted to spend her life creating that same magical feeling for other people. And at the age of 18 Charlotte moved to London to pursue her dream. Since that moment, she has released several albums, toured all over Europe, and has published three books.

In this episode, Charlotte talks about facing obstacles, knowing yourself and your fans, and the importance of knowing your why.

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Ryan Hildebrandt on Experimentation, Giving Value, and Creating Something Bigger Than Ourselves – Cracking Creativity Episode 65

Something a little bit different this week. Instead of a one way interview, I had a conversation with Ryan Hildebrandt of The Maker’s Journey podcast.  In it we talked about starting our podcasts, why you should provide value, writing a book, building  a TEDx event from scratch, and much more.

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Dr. Matthew Horkey and Charine Tan on Having Experiences, Investing in Yourself, and Being a Better Communicator – Cracking Creativity Episode 64

Dr. Matthew Horkey and Charine Tan were both on extremely successful career paths. Matt was working for a seven-figure chiropractic business and Charine was offered a lucrative management position at her company. On the outside, everything looked great. But internally, they both felt they were living a life of complacency.

The tipping point came when they took a sabbatical to wine regions around the world. That’s when something struck Charine. She believed they could build a business around wine and travel. So they built up enough run way to quit their jobs and started their journey as the Exotic Wine Travelers.

In this episode, learn why experiences are better than having things, why you should invest in yourself, and why communication is the most important skill you can learn.

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