Marketing Your Art the Right Way

Selling Art, Not Selling Out

What do these people have in common?

They were all guests on the Cracking Creativity Podcast!

Cracking Creativity Podcast

The Cracking Creativity Podcast shows you how creatives turn their ideas into action, create interesting projects, and build an engaged audience through shared passions. Each episode I talk to a creatives from of all walks of life and explore how they use creativity in their projects and businesses.

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Adam James Butcher on Sharing Your Work, the Importance of Habits and Routines, and Why Artists Need to Sell – Cracking Creativity Podcast Episode 60

Adam James Butcher didn’t take the traditional path towards becoming a full-time artist. He went to university to study sculpture, but never pursued sculpting as a career.

For a while, he created art in an alley and worked as a sandwich maker, but realized it wasn’t right for him. So he became the head of art for London schools.

During his time teaching, schools began using iPads to allow kids to create art. This was a pivotal moment in Adam’s career. After seeing his students work so well with technology, he began painting himself. Adam did so well with his digital art that he was able to move to Mexico to sell his digital art full time.

In this episode, Adam talks about why you should share your work, the value of habits and routines, and why selling is crucial for your business.

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Andrea Dantas on Learning, Leaning in to Your Why, and Doing Work that Matters – Cracking Creativity Episode 59

Andrea Dantas could have ended up poor and broke in Brazil. Her father went bankrupt when she was a child and her mother struggled to feed two kids. Her one saving grace was her love for acting.

Andrea left Brazil to study acting in Australia. While she was able to get a tourist Visa, she had trouble getting a work Visa. So her mother smuggled her money by putting it inside books she sent through the mail. While she survived on a diet of canned beans, she was still happy because she was learning and doing what she loved.

She has been able to build a successful career in acting through years of studying, performing, and working in multiple countries.

In this episode, learn why you should never stop learning, why you should always remember your why, and what it takes to do work that matters to you.

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Bodlar Deathbringer on Being a Prolific Creator, Networking and Marketing Your Art, and Overcoming Your Fears – Cracking Creativity Episode 58

Bodlar Deathbringer is a visual artist living in New York City. Since early in his life, it seemed like he was destined to become an artist. His father was a visual artist and his mother was a writer. He also started creating his own paintings when he was eight years old. So it would seem odd that Bodlar went into IT work.

After years of working in the corporate world, he finally decided he had enough. He decided he would move to New York City to pursue his art career full-time. It hasn’t always been easy, but Bodlar has been working as an artist ever since.

In this episode, learn about the challenges you face as an artist, the importance in marketing and networking, and why you need to confront your fears.

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Ginger Kern on Engaging Your Playfulness, Helping Others and Ourselves, and Travel as a Rite of Passage – Cracking Creativity Episode 57

Ginger Kern knew she wanted to leave her childhood home in the Midwest even when she was a young. She grew up reading books on adventure and mythology, which fueled her desire to get away.

So, when she had the opportunity to visit her family in Germany, she jumped on it. Even though she didn’t speak German and her family didn’t speak English, she was hooked on travel and living abroad. This was the beginning of her life fueled by travel, adventure, and a desire to help other people do the same.

In this episode, Ginger talks about embracing your playful side, taking rites of passage, and transforming herself and others.

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My Thoughts on Podcast Movement 2016

We should all have aspirations of getting better. When we rest on our laurels, we lose the ability to make an impact in our lives and with our audience. That’s why I went to Podcast Movement in Chicago a couple of weeks ago. We can learn a lot from the top people in our industries, and Podcast Movement was no exception.

Since I began my podcast, I’ve received nothing but positive feedback, but it would be foolish to stay stagnant. Going to Podcast Movement has inspired me to take my podcast to the next level.

There were a lot of great speakers, and even more fellow podcasters, who made the conference worthwhile. Here are some of the highlights from my weekend at Podcast Movement:

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Chris Dessi on Building a Personal Brand, Becoming a Tastemaker, and Defining Success – Cracking Creativity Episode 56

Chris Dessi was fired three times in two years, but that didn’t stop him from building a successful career. Instead of letting those setbacks get him down, he leveraged them into building his own business, writing multiple books, appearing on TV, and running his own summits. In this episode, learn about the power of a personal brand, being a taste maker, and defining success.

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Puneet Sachdev on His Journey Into Creative Philanthropy, the Key to Successful Projects, and the Importance of Mindfulness – Cracking Creativity Episode 55

Puneet Sachdev worked for years in the hotel industry and with General Electric as a management consultant. He now uses that knowledge in his work as a consultant, creative philanthropist, and coach.
He is also the author of Deepa Wishes Daddy Happy Birthday, a book based on the time he’s spent with his daughter. He uses 100% of the proceeds from the book to support the education of underprivileged children. The book also began his work as a creative philanthropist.

In this episode, learn how Puneet turned his idea into reality, why you need to put yourself out there, and the importance of being present.

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Sally Safadi on Playing in Empty Spaces, the Importance of Trial and Error, and Leveraging our Imaginations – Cracking Creativity Episode 54

Sally Safadi was working at an after school program for kids between medical school and graduating . While there, she found it was difficult for children to learn in the traditional school environment after already spending eight hours in school. So she came up with different games for the kids to play to get them involved in learning.

This began her shift from studying science to studying and exploring creativity. Sally’s site, Neurons Away, is the hub for all her work including her book and card game. Each of her projects help people explore and exercise their imaginations.

In this episode learn about her various projects, the power of constraints, the benefits of trial and error, and much more.

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Catherine Orer on Multiple Paths to Success, the Importance of Gratitude, and Becoming Part of a Community – Cracking Creativity on Episode 53

Catherine Orer was an award winning communications and PR expert for multinational corporations for years, but that job never felt fulfilling to her. So, when the opportunity to study at Christies in Paris opened up, she jumped on it.

While in Paris she gained hands on experience working in contemporary art galleries. After her studies, she brought this knowledge and experience back to Canada. While working at an art gallery in Montreal, many artists approached her for help. This began Catherine’s journey as The Artist Entrepreneur.

In this episode, find out why gratitude is so important, why there isn’t just one path to success, and why artists should find support.

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Jacob Sokol on Thoughts and Self-Awareness, Confidence from Action, and Figuring Things Out – Cracking Creativity Episode 52

Jacob Sokol was climbing the corporate ladder at his job as a computer technician when he realized there was a deep void in his life. His life was filled with the highest of highs, but also the lowest of lows. He didn’t trust his own happiness. He knew something had to change. So he took a 5 week trip to Europe. That is when he decided to embark on a quest to create his ideal life. In this episode, find out about Jacob’s beginnings, his quest to help people create their ideal lives through his website Sensophy, and also see what makes him tick.

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