Marketing Your Art the Right Way

Selling Art, Not Selling Out

Search results: "knowledge" (page 4 of 6)

“Get busy living or get busy dying.” – Stephen King Quote Art

“Get busy living or get busy dying.” – Stephen King

Print available on Storenvy.

We live most of our lives in fear. We are afraid to be alone. We are afraid of trying new things. Most of all, we are afraid of failure. This single fear prevents many of us from doing the things we want to do.

The question is not whether we have fear, the question is why. While I don’t claim to know why anyone else has fear, I do know why I am afraid.

I am afraid that I am not enough. I am afraid of other people’s judgments. I am afraid that I will fail.

When we are afraid, we don't take action. Click To Tweet

Fear is a powerful de-motivator. When we are afraid, we don’t take action. We stay inside our comfort zone. We are trapped in a bubble.

While our fears will never go away, we can acknowledge them and let them go. If we let fear win, we have given in to death. In the words immortalized by Drake, “You only live once.”

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover.”
H. Jackson Brown Jr.

Nothing in life is guaranteed. We should be grateful every day we wake up. It can all disappear so quickly. No one knows what comes after death, so we should spend our time living in the now instead of some distant future.

If you are waiting for permission to live your life, here it is. Click To Tweet

If you are waiting for permission to live your life, here it is. That doesn’t mean you need to be a reckless or live your life like a daredevil. It means finding out what lights you up inside. Live the life you want to lead. Don’t let everyone else tell you how to live your life. Don’t go to your deathbed with all your regrets.

Buy Stephen King Quote Art

Picture by dave.see

Picture by Philipp

Cracking Creativity Episode 24: Steven Shewach on Busting Bogus Beliefs, the Stereotypes of Masculinity, and Changing Himself for the Better

Steven Shewach is the creator of Bogus Belief Busters, an idea dedicated to bringing self-help to the masses. He is also the author of Man Date, a manual for men on how to make meaningful relationships with fascinating dudes without being weird or awkward. In this episode Steven talks about how he plans to help people overcome their bogus beliefs, his thoughts on masculinity, and how he turned his life around after being a self-described asshole.

Continue reading

7 Writing Topics that Can Help You Build a Connection with Your Audience

“I know writing helps me build a connection with my fans, but I don’t know what to write about.”

As artists, all we want to do is work on our craft. The canvas calls to us like a newborn baby calls to her mom. We don’t want to step away from our art because that’s the thing we know how to do best. Others keep telling you to “Tell your story. It’s what people want to see.”

You might think “I’m not a writer.” or “I don’t know what to talk about.” Is writing about yourself and your art really that important? Yes, and I’ll tell you why.

Let’s say you have two similar paintings. They are equally beautiful and they are the same price. Next to one, all you see is the artist’s name and the title of the painting. Next to the other, you see the same thing, but there is also a description of the piece. It talks about the emotions and history behind the work. It tells you the artist’s perspective and why she created the piece. Which painting would you rather buy?

I’m guessing the painting with the story. As humans, we are born to like stories. It has helped our civilizations survive and thrive. You can use this tool of story to draw people to your art.

If you need help figuring out what topics to talk about, here are seven topics to get you started.

Continue reading

Cracking Creativity Episode 23: Tim Lawrence on Growing Through Adversity, Minimalism, and the Power of Listening

Tim Lawrence is a copy editor, writer and adversity researcher. He has performed at Carnegie Hall, the Barclays Center, and Lincoln Center, and has copyedited for New York Times and Wall Street Journal best-selling authors. In this episode, Tim talks about growing through adversity, the benefits of a minimalist lifestyle, and the power of listening.

Continue reading

Cracking Creativity Episode 21: Mark McClung on Taking Action, Finding Your Passion, and Leveraging Side Projects

Mark McClung is the creator of My Daily Mark, a blog dedicated to helping people, especially high school students, take action in their lives. In this episode Mark talks about the lessons he has learned, why you need to find your passion, and leveraging projects to your advantage.

Continue reading

“The only true wisdom is in knowing you know nothing.” – Socrates Quote Art

“The only true wisdom is in knowing you know nothing.” – Socrates

Print available on Society6.

I’ll admit it. I don’t know all the answers. Anyone who tells you they know all the answers is lying.

As someone who is trying to help artists market themselves and their work, you might assume I know every aspect about marketing. I can tell you this right now, I don’t. If you are looking for a guru who can give you all the answers, you will be looking for a very long time.

We all look to the experts to figure things out for us. We want to do as little work as possible. This is your wake up call. If you want to find success, you must first acknowledge you don’t know everything. Next, you must admit that you will never know everything.

Some people may find this idea a burden. They want to take shortcuts. They want to know it all and they want to know it now.

I, on the other hand, think this idea is liberating. Sometimes the biggest burdens are the burdens of knowledge. When you know all the answers, you are less willing to take risks. You are less willing to break from convention. You believe your way is the right way, even if better alternatives exist.

Not knowing all the answers can lead to spectacular results. Here are some reasons you should admit to not knowing:

People will respect you more

When you are honest with others, they respect you more. It is better to tell people when you don’t know something than to make it up.

Don’t try to make yourself looks smarter by making it up. If people find out you were being dishonest, they will resent and lose respect for you.

When someone asks you a question, that you don’t know the answer to, simply tell them you don’t know, but you would like to find out. It will make you look better in the long run.

You can learn from others

We only have a finite amount of time on Earth, which means we can never know everything. Instead of trying to learn everything ourselves, we should lean on the knowledge of others.

No matter how much we think we know, there is always something we can learn from other people. Don’t close yourself off to the knowledge others can give you.

One of the best ways to do this is through Masterminds. Napoleon Hill found that the most successful people in his lifetime made use of a Mastermind. People from Andrew Carnegie to Henry Ford made use of this extraordinary tool.

Instead of trying to figure everything out on their own, these men relied on the wisdom of others. This allowed them to grow some of the largest, most successful businesses of their times.

By opening themselves up to the knowledge of others, they were able to solve problems they couldn’t figure out on their own.

It allows you to experiment

Every great discovery and invention started with a question. It was the result of someone not knowing something.

Just look at the scientific method as proof. Everything we know about science is based off of a question. Before we can claim something is true, we must first experiment and review the results.

If we were didn’t test our hypotheses, people would still believe the world is flat. We would still think the universe revolves around the Earth. We would still be experimenting with alchemy.

Through experimentation, we have made many new discoveries and debunked old theories. This is only possible by admitting we don’t know everything.

Buy Socrates Quote Art

Marketing: A Love Story by Bernadette Jiwa Book Review & Highlights

Marketing: A Love Story

Bernadette Jiwa | ISBN: 1500619213 & 978-1500619213 | Rating: 9/10

Marketing: A Love Story Summary

Bernadette Jiwa is brand story strategist, speaker and author of four #1 Amazon Bestsellers Difference, Marketing: A Love Story, The Fortune Cookie Principle, and Make Your Idea Matter. Her blog was voted Best Australian Business Blog in 2012 and was named one of Australia’s 20 Best Business Blogs in 2014. She also spoke about the secret to spreading ideas at TEDxPerth.

In this review I’ll talk about her wonderful book Marketing: A Love Story. In it Bernadette talks about how we make our ideas resonate. She redefines marketing and shows you how our ideas can translate into value. She shows you how to bridge the gap between your work and what your customers really want. And she does it all in just 110 pages!

The book is split into three sections: strategy, context, and story. Each section has easily digestable chapters that help build your understanding of marketing. It is a must read for anyone who is having trouble connecting with their audience or customers.

Continue reading

“Success is the progressive realization of a worthy goal or ideal.” – Earl Nightingale Quote Art

“Success is the progressive realization of a worthy goal or ideal.” – Earl Nightingale

Print available on Society6.

What do you want? This may seem like a simple question, but most of us don’t know the answer. Do you want to achieve fame through your work? Do you want to sell enough work to live comfortably? Do you want to travel the world displaying your work? Do you want it all?

The problem many artists face without knowing it is, what do you want out of your art? Sure, you may get joy out of the sheer act of creation, but what is the underlying purpose of your work?

If you want to create art for art’s sake, that fine and good. If, however, you want more out of all the hard work you put into your art, you need to find purpose.

My purpose is helping artists achieve the goals they set out for themselves and their artwork. I want to take all the knowledge I’ve learned over the years in marketing, psychology, and creativity, and use it to help others like myself. If I can’t use my knowledge to help others, what’s the point in having it?

If you can find and set out a worthy goal, you will find success along with it. Click To Tweet

My challenge to you is to find your purpose. Discover what your goals are for your work. If you can find and set out a worthy goal, you will find success along with it.

Buy Earl Nightingale Quote Art

Cracking Creativity Episode 9: Crista Cloutier on The Working Artist, How to Build Relationships with Your Audience, and the Mindset Changes Necessary for Artists to Succeed

Crista Cloutier was a former art director at Segura Studio as well as the owner of her own art gallery. During her time there, she learned sales and how to build deep, lasting relationships with artists. She has now turned that knowledge into her own online art workshops as The Working Artist. In this episode, Crista shares an unbelievable amount of knowledge including how to build relationships with your audience, how she successfully funded her Indiegogo campaign, and the mindset changes necessary to succeed as an artist.

Continue reading

Why Artists Should Listen to the Fizzle Show Podcast

The Fizzle Show is one of the best podcasts around. Even with all the other podcasts I have lined up, it is a must listen every week.

As an artist, I find it especially helpful. In my experience, artists cringe when thinking of their art as a business, but that’s exactly what artists need to become: businesses. That’s why I recommend The Fizzle Show to any artist who wants to make a living from their art. The show doesn’t cater to artists in particular, but the lessons artists can learn from the show are invaluable.

Here are ten reasons artists should listen to the the Fizzle Show:

Continue reading

« Older posts Newer posts »