Marketing Your Art the Right Way

Selling Art, Not Selling Out

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Juan Sepulveda on Creating vs. Marketing Your Art, the Power of the Right Mindset, and Diversifying Your Income Streams – Cracking Creativity Episode 39

Juan Sepulveda is a painter and the creator of The Winding Stairs Podcast and The Gentleman’s Brotherhood. His art focuses around the lessons and symbols of free masonry. In this episode, Juan talks about marketing and creating art, why you must have the right mindset, and why you need to diversify your income streams.

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“I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan Quote Art

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan

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Excuse me while I geek out a bit. I am and have always been a fan of sports and greatness. Every so often, those two mix in perfect harmony and give you a player that transcends sports. Someone who is well known beyond his chosen craft. Someone synonymous with greatness. One of those people is Michael Jordan.

Jordan is widely considered the greatest player to ever play the game of basketball. It is not often that you have near unanimous agreement about a sports player. It’s hard to compare players in different time periods. The games and styles of play are completely different. But when it comes to Michael Jordan, there are very few arguments.

There’s a reason why. In sports, most players never even reach a championship. Jordan won six. Only the best of the best win an MVP. Jordan won five. Jordan has won the scoring title in a season ten times, more than anyone who has ever played basketball. He won two Olympic gold medals for the USA. The most impressive thing might be that he did all of this while retiring three times. Two of which were temporary.

The reason I bring this up is, without failure, none of that success would have been possible. Like his quote says, Michael Jordan failed a lot. He missed over 9,000 shots. He lost 300 games and missed the game winning shot 26 times.

Failure is just part of the game. Even one of the greatest basketball players of all time faced failure. Failure, however, isn’t the goal. It’s what you do after failure that really matters.

Will you let failure keep you down or will you rise above it? Click To Tweet

Will you let failure keep you down or will you rise above it? Will you learn from your mistakes or let your mistakes keep you down forever?

Failure is one of life's greatest teachers. Every mistake you make is a lesson learned Click To Tweet

These are the questions you must ask yourself if you ever want to be great. Failure is one of life’s greatest teachers. Every mistake you make is a lesson learned. They reveal life’s pitfalls and lead you on the path towards success.

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Photos by RyanMcGuire and Unsplash

Rebel Advisors James Wightman & Kristen Cruz on Having the Right Conversations, Research and Self-Reflection, and Multiple Right Answers – Cracking Creativity Episode 38

James Wightman and Kristen Cruz are the co-founders of Rebel Advisors and the authors of The Rebel Way. They want to show students that college isn’t the only path towards success. In this episode, they talk about how conversations can lead to more informed decisions, how research and self-reflection can put you on the right path, and why there isn’t just one right answer in life.

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Tim Noxsinz on Enabling Others, Seeking What You Want, and Reaching Your Full Potential – Cracking Creativity Episode 37

Tim Noxsinz aka Timitude is the creator of CreativeMondays.net  and co-host of the Middle of Nowhere Show. In this episode,  Tim talks about enabling others, seeking what you want, and reaching your potential.

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Brandon Lee on Reinvention, Making an Impact, and Mentorship – Cracking Creativity Episode 36

Brandon Lee is an an entrepreneur and writer. After spending three years an an international speaker for churches and nonprofits, he reinvented himself and became a real estate investor. In this episode, Brandon talks about reinventing himself, making an impact, and mentorship.

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“It does not matter how slowly you go, so long as you do not stop.” – Confucius Quote Art

“It does not matter how slowly you go, so long as you do not stop.”- Confucius

Print available on Storenvy.

Far too often we’re concerned with reaching our destination. We want to do things as fast as we can. We want to “make it” before we’ve had the chance to think things through. The problem is, when we don’t immediately find the success we are looking for, we give up.

We have become far too impatient with ourselves and the world around us Click To Tweet

We have become far too impatient with ourselves and the world around us. We rarely take the time to reflect on our goals and how we can achieve them. There’s a reason they say Rome wasn’t built in a day.

Here are some things I try to tell myself when things aren’t going as quickly as I would like:

Greatness isn’t achieved overnight

Everything worth doing takes time Click To Tweet

Everything worth doing takes time. We shouldn’t try to rush to success. We need to be more patient with ourselves.

Leonardo da Vinci, the master of his craft, spent 3-4 years painting the Mona Lisa, and still wasn’t done. Michelangelo, another great master, took over two years to create the statue of David. It took Disney and his crew 3 years to make Snow White. J.K. Rowling spent five years planning out the seven books in the Harry Potter series, and it took seven years between coming up with the idea to publishing her first book.

All this goes to show that great works of art take time. You don’t need to rush to bring your idea, or your piece of art, to the world.

The important thing to remember is to not give up. If you truly believe in what you are creating, you won’t give up at the first sign of adversity. Give your art as much time as it needs.

Failure isn’t permanent

Failure is not the end of the world. Every failure teaches us a valuable lesson. We can’t let a single failure set us back. Instead, we need to learn from them.

Albert Einstein wasn’t always considered a genius. He didn’t speak until he was four. According to legend, Thomas Edison failed 1,000 times before he created the light bulb. Abraham Lincoln had multiple business failures and lost many elections before he became president of the United States. Oprah Winfrey’s first boss told her she was too emotional and not right for TV.

It's what you do after failures that truly matters Click To Tweet

Everyone encounters failure. It is inevitable. It’s what you do after failures that truly matters. Will you give up in the face of adversity or will you learn from your mistakes?

Stop trying to be an instant success. Failure is part of the game.

The next time you think about quitting, just remember success takes time. It doesn’t matter if it takes you one year or ten years. If you are persistent and dedicated, you will find success.

So many people give up. You automatically have a leg up on the competition simply by persisting. Just take your time, learn from your failures, and don’t give up on your dreams.

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Photo by Saff’s Photography

Alex Hanse on Pursuing Your Dreams, Having the Right Mindsets, and Never Giving Up – Cracking Creativity Episode 35

Alex Hanse is the owner of Foolies Clothing and the host of Dream Without Limits Radio. In this episode, Alex talks about why many people don’t pursue their dreams, why you need to have the right mindset to succeed, and why you shouldn’t give up.

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“Be the change that you wish to see in the world.” – Mahatma Gandhi Quote Art

“Be the change that you wish to see in the world.” – Mahatma Gandhi

Print available on Storenvy.

Everyone wants to live in a better world but have you done your part to make it better?

I am by no means better than anyone else. I am fallible to mistakes. I lose my temper. I don’t give as much as I can. Despite all of this, I am still trying to make the world a better place in my own way.

No, I’m not aspiring for world peace or trying to end world hunger, but I am trying to make my own dent in the world. Here are a few ways that I am trying to make a change in the world:

Inspiring Others

The best way to inspire is by example Click To Tweet

I have always found inspiration an interesting topic. We can’t force someone to be inspired. We can try to inspire people all we want, but I believe the best way to inspire is by example.

Even if you are in the beginning stages of your adventure, you are still farther along than others. If you can show people what is possible, you can become an inspiration to them.

Telling Positive Stories

Every day, we encounter people telling us how horrible the world is. The news mostly shows us the negative side of humanity. In my pursuit to help artists, I try to share the positive aspects of humanity.

I want to show people what is possible if you are dedicated to your craft. I want to show people that success is possible. I want to promote people who are making a difference in this world.

Sharing Knowledge

Knowledge is one of the most important things you can attain towards becoming a better artist, a better creative, and a better person. I am constantly on the quest to find new knowledge.

When you have knowledge, you can make better decisions. You can follow the footsteps of people who came before you , and you can also go off the beaten path.

The more knowledgeable we all are, the better off we will be Click To Tweet

That is why I want to share my knowledge with all of you. The more knowledgeable we all are, the better off we will be. It can be hard to make it on our own without seeking to become a more informed person.

Knowledge, however, isn’t all that is necessary to succeed in life. You must also take action.

Pushing People Into Action

What separates people who move up in life versus those who don’t? It’s not how smart you are, how attractive you are, or how loud you are. It’s taking the knowledge you have and putting it into action.

You can be smart, and still make nothing of your life. Attractiveness gives you a slight edge, but it can only take you so far. You can be the most vocal person around, but no one has to listen.

It is only when you put your ideas into action that you can succeed Click To Tweet

It is only when you put your ideas into action that you can succeed. That is why I try to push people into doing something.

If you are feeling stuck in your art practice or in your life, don’t sit around worrying about it. Do something about it.

Taking action provides incredible results Click To Tweet

Taking action provides incredible results. If I didn’t take action, I would use all my free time watching Netflix. Instead, I choose to take action and make progress on my goals. You should too.

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Jim Hopkinson on Embracing the New, the Importance of a Side Projects, and Tips on Negotiation – Cracking Creativity Episode 34

Jim Hopkinson is an author, speaker, teacher, and, entrepreneur. Jim has worked at startups, big corporations, and for himself at SalaryTutor.com. In this episode, Jim talks about the lessons he learned while working at ESPN and WIRED, why side projects are important, and the best ways to negotiate your salary.

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Art Marketing Online – How To Go From Discovering Your Audience to Building a Passionate Fan Base

This is a long article. If you want to read a summary of what is covered in it, you can jump to and read the conclusion.

One of the most commonly asked questions artists ask is “How can I market and sell my art online?” While it can be very beneficial to sell your art online, it is also a lot of work. There is no magic bullet for selling your work online.

Everyone wants a shortcut. We see other people doing the things we want to do and assume they got there overnight. We want success, but are we willing to put in the work?

You are different. You are here because you want to learn exactly what it takes to build an audience. You are willing to put in the work. You want to build a business around your art.

In order to sell your art online, you must first build an audience. Click To Tweet

In order to sell your art online, you must first build an audience. You might think this is common sense, but many artists overlook this basic fact. If you want to sell your art online and build a lasting business from it, there are some very important things you must do.

This guide is intended to teach you some of these essential elements. It will help you turn your art from a hobby into a business. It will cover everything from finding your audience to building a passionate group of fans. So, let’s get started.

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