audience Archives - Marketing Your Art the Right Way

Charlotte Eriksson (The Glass Child) on Facing Obstacles, Knowing Yourself and Your Fans, and The Importance of Your Why – Cracking Creativity Episode 66

Charlotte Eriksson grew up in a house where athletics were emphasized. The arts weren’t celebrated and you weren’t supposed to express your feelings. Her family didn’t grow up listening to music, so she didn’t really discover it until she was 16 years old. That’s when a friend introduced her music that touched her life.

From that moment on, she knew she wanted to be a musician. She knew she wanted to spend her life creating that same magical feeling for other people. And at the age of 18 Charlotte moved to London to pursue her dream. Since that moment, she has released several albums, toured all over Europe, and has published three books.

In this episode, Charlotte talks about facing obstacles, knowing yourself and your fans, and the importance of knowing your why.

By Kevin Chung

Art Marketing Online – How To Go From Discovering Your Audience to Building a Passionate Fan Base

January 11, 2016 / Kevin Chung / 2 Comments

This is a long article. If you want to read a summary of what is covered in it, you can jump to and read the conclusion.

One of the most commonly asked questions artists ask is “How can I market and sell my art online?” While it can be very beneficial to sell your art online, it is also a lot of work. There is no magic bullet for selling your work online.

Everyone wants a shortcut. We see other people doing the things we want to do and assume they got there overnight. We want success, but are we willing to put in the work?

You are different. You are here because you want to learn exactly what it takes to build an audience. You are willing to put in the work. You want to build a business around your art.

In order to sell your art online, you must first build an audience. Click To Tweet

In order to sell your art online, you must first build an audience. You might think this is common sense, but many artists overlook this basic fact. If you want to sell your art online and build a lasting business from it, there are some very important things you must do.

This guide is intended to teach you some of these essential elements. It will help you turn your art from a hobby into a business. It will cover everything from finding your audience to building a passionate group of fans. So, let’s get started.

Why You Shouldn’t Market Your Art to a Large Audience

May 17, 2014 / Kevin Chung / 23 Comments

Looking for a large market to sell your art to? Then you’re probably doing it wrong.

Main Photo by Viktor Hanacek

Have you ever thought to yourself “Where can I sell my art to a lot of people? or “How do I attract buyers when there are thousands of other artists selling the same thing as me?” If you have, you’re thinking about your art in the wrong way.