Shawn Coss grew up loving cartoons, but never dreamed it could become his full-time job. He grew up in a time and place where art wasn’t considered a viable career.
His dad told him he should get a “real job” instead of pursuing his dreams. The thought was, you could only be a professional artist if you went to an art institute, or learned at Disney. Like most people who grow up in difficult financial situations, Shawn’s dad didn’t want Shawn to grow up with the same hardships he had to go through.
Shawn hit his first break when he met Kris Wilson of Cyanhide and Happiness through MySpace. Kris liked Shawn’s work so much, that he invited him to work on the C&H team.
Cyanide and Happiness provided Shawn enough financial stability to start his own clothing company, Any Means Necessary. One of the clothing company’s campaigns, Inktober, brought an influx of fans and attention.
This brings Shawn to a an exciting but difficult crossroads. Should he go all-in on his company or keep it as a side hustle.
In this episode, Shawn talks about why there’s no formula for becoming a popular artist, defining success on your own terms, and why running an art business is such hard work, among many other things.