story Archives - Marketing Your Art the Right Way

Angela Ferrari has always lived a creative life. When she was young she lived in a rural area where she figured out creative ways to play. She would build tree forts, spray paint plants, and turn her mundane environment into stories.

Angela continued that creative streak in college where she studied studio art and painting. After college, she moved to Portland, Maine and started working at a restaurant. While working as a waitress, Angela forged relationships with the restaurant owners and patrons. After a while, Angela was able to quit her job as a waitress to work on her art full-time.

For some, having a successful business as an artist would be enough, but that wasn’t the case for Angela. One day while doing yoga, she had a vision about a dog doing yoga. This would eventually turn into her first children’s book Digger’s Daily Routine. Even with three completed books and a newly released podcast, it still feels like Angela has more creativity to share with the world.

In this episode Angela talks about believing in yourself, having fun, and how struggles can lead to success.

“I know writing helps me build a connection with my fans, but I don’t know what to write about.”

As artists, all we want to do is work on our craft. The canvas calls to us like a newborn baby calls to her mom. We don’t want to step away from our art because that’s the thing we know how to do best. Others keep telling you to “Tell your story. It’s what people want to see.”

You might think “I’m not a writer.” or “I don’t know what to talk about.” Is writing about yourself and your art really that important? Yes, and I’ll tell you why.

Let’s say you have two similar paintings. They are equally beautiful and they are the same price. Next to one, all you see is the artist’s name and the title of the painting. Next to the other, you see the same thing, but there is also a description of the piece. It talks about the emotions and history behind the work. It tells you the artist’s perspective and why she created the piece. Which painting would you rather buy?

I’m guessing the painting with the story. As humans, we are born to like stories. It has helped our civilizations survive and thrive. You can use this tool of story to draw people to your art.

If you need help figuring out what topics to talk about, here are seven topics to get you started.