This is a long article. If you want to read a summary of what is covered in it, you can jump to and read the conclusion.
One of the most commonly asked questions artists ask is “How can I market and sell my art online?” While it can be very beneficial to sell your art online, it is also a lot of work. There is no magic bullet for selling your work online.
Everyone wants a shortcut. We see other people doing the things we want to do and assume they got there overnight. We want success, but are we willing to put in the work?
You are different. You are here because you want to learn exactly what it takes to build an audience. You are willing to put in the work. You want to build a business around your art.
In order to sell your art online, you must first build an audience. You might think this is common sense, but many artists overlook this basic fact. If you want to sell your art online and build a lasting business from it, there are some very important things you must do.
This guide is intended to teach you some of these essential elements. It will help you turn your art from a hobby into a business. It will cover everything from finding your audience to building a passionate group of fans. So, let’s get started.
“I know writing helps me build a connection with my fans, but I don’t know what to write about.”
As artists, all we want to do is work on our craft. The canvas calls to us like a newborn baby calls to her mom. We don’t want to step away from our art because that’s the thing we know how to do best. Others keep telling you to “Tell your story. It’s what people want to see.”
You might think “I’m not a writer.” or “I don’t know what to talk about.” Is writing about yourself and your art really that important? Yes, and I’ll tell you why.
Let’s say you have two similar paintings. They are equally beautiful and they are the same price. Next to one, all you see is the artist’s name and the title of the painting. Next to the other, you see the same thing, but there is also a description of the piece. It talks about the emotions and history behind the work. It tells you the artist’s perspective and why she created the piece. Which painting would you rather buy?
I’m guessing the painting with the story. As humans, we are born to like stories. It has helped our civilizations survive and thrive. You can use this tool of story to draw people to your art.
If you need help figuring out what topics to talk about, here are seven topics to get you started.
So you’ve decided to create a website for your art. If you still need convincing, read “Should I build a website for my art?” Yes, and I’ll Tell You Why. You might be asking yourself “What the heck am I supposed to put on it?” or “Where do I even begin?”
Main Photo by Kwintin
Do you need help deciding whether or not you need a website for you art? If you’ve been on the fence, here are some compelling reasons for creating a website of your own.