Marketing Your Art the Right Way

Selling Art, Not Selling Out

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Chalky White on Asking What If, Being Persistent, and Never Giving Up – Cracking Creativity Podcast Episode 90

Chalky White  grew up in an abusive household, so much so that he gave up trying in school as an act of rebellion. When he 17 he joined the police cadets where he worked with alcoholics and drug addicts. It was at this point that Chalky realized he wanted to be in service of others.

One day his friend asked Chalky if he wanted to go skiing. By saying yes to his friend’s request, Chalky unknowingly changed his life. Even though he wasn’t very good at skiing on that first trip, he was hooked.

A year after that first ski trip Chalky went to Andorra and decided to become a ski instructor. When he ran out of money, he went back to Britain to become an encyclopedia salesman just so he could go back to Andorra.

After a series of tests in Andorra, and failed attempts to become a licensed instructor, Chalky went to New Zealand to get certified. Chalky was constantly told he was never going to be good enough to be an instructor, but through persistence and his system of What If? questions, Chalky was finally able to gain his certification.

Chalky not only became a certified instructor. He also wrote his own book on skiing and became a motivational speaker through it all.

In this episode, Chalky talks about asking yourself what if, being persistent, and why continuing to try leads to success.

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Victor Yocco on Tailoring Your Message, Finding Support, and Having an Effective Website – Cracking Creativity Episode 89

Victor Yocco went to school and studied psychology and communication. After school he became a researcher for zoos and science centers, but after a while he decided he needed a change. So he asked a friend who worked at Intuitive, a design and research company, if they had any open jobs.

Even though he didn’t have any experience in design or user research, Victor found that he was a good fit for the job. His background in psychology and research allowed him to make the transition from researching zoos to researching user experience design.

The biggest obstacle Victor faced didn’t have anything to do with his new job. While everything in his professional life was going well, his battle with alcohol was not. Victor’s problem with drinking was interfering with his relationship and productivity. So he sought counseling and made a vow of sobriety. Since his pledge of sobriety, Victor has accomplished many things from articles to writing a book.

In this episode, Victor talks about why your message should change based on your platform, the importance of a support system, and the power of creating an effective website, among many other things.

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Derek Miller on Creative Action, Having Positive Mindsets, and Not Getting Down on Yourself – Cracking Creativity Podcast Episode 87

Derek Miller has always had a creative side to his life. As a kid he wanted to be a cartoonist, and little did he know, he would become deeply entrenched in that world as an adult through the web comic Cyanide and Happiness.

While he was in college, and a few years afterward, Derek was part of a small metal band and also ran a small music blog. He was also a part of a non-profit to help artists turn their passion into full-time jobs.

All that experience in the art world helped Derek run three successful Kickstarter campaigns at Cyanide and Happiness. Instead of treating Kickstarter like another crowdfunding tool, he treated each campaign like its own event.

After three successful Kicstarter campaigns and constantly being approached by creatives about crowdfunding, Derek decided to write a book on the topic. This led to the creation of his book Six Figure Crowdfunding.

In this episode, Derek talks about why you need to keep your creative momentum, the power of a positive mindset, and not getting down on yourself, among many other things.

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“I suspect the truth is that we are waiting… for something extraordinary to happen to us.”  ― Khaled Hosseini Quote Art

“I suspect the truth is that we are waiting, all of us, against insurmountable odds, for something extraordinary to happen to us.”

― Khaled Hosseini

Buy this print from Storenvy.

Great things happen to those who wait. I’ve heard this advice for as long as I can remember. This advice tells us to be patient. It tells us to persevere when things aren’t going our way. It tells us to let things sort themselves out.

While this advice is great in some situations, it’s a double-edged sword. On one hand it advocates for patience, but it also builds a sense of complacency. It tells us to persevere, but it also tells us to wait our turn.

This advice makes us believe something extraordinary will happen to us if we just wait patiently enough for it. If you’re anything like me, you’re tired of waiting. I want to seize the day.

If you’re tired of waiting too, there are some things you can do about it.

Seek Out What You Want

We have two choices when it comes to getting what we want. We can wait for something good to happen to us or we can seek it out for ourselves.

If we seek what we want for ourselves, we have a much greater chance of getting it. Click To Tweet

The problem with waiting is, we are putting our fate in the hands of others. We are letting other people dictate what happens to us. But if we seek what we want for ourselves, we have a much greater chance of getting it.

Let’s say, for example, you want to get your art into a gallery. You can either wait for a gallery to approach you about exhibiting your art or you can approach the galleries yourself.

In one scenario you are waiting for something good to happen. In the other you are trying to make good things happen for yourself. Which method do you think is more likely to work?

Put in the Hard Work

Another thing we do far too often is rely on luck. We believe the only thing that separates us from those who have made it is luck.

While luck does play a role in our lives, you can’t rely on it to get what you want. What you can do is work hard and try to create your own luck.

People aren't going to find you if you don't put yourself out there. Click To Tweet

Instead of creating your art and hoping people “discover” you, seek out your audience. People aren’t going to find you if you don’t put yourself out there.

That means trying to get into galleries. It means going to shows and art fairs. It means entering competitions. It means talking to people in your local community to see if they are interested in displaying your art.

Stop waiting for your lucky break. Do the hard work and create your own luck. Click To Tweet

If you want something bad enough, you have to be willing to put in the work to get it. Stop waiting for your lucky break. Do the hard work and create your own luck.

Set Yourself Up for Success

If you really want something extraordinary to happen in your life you have to take action. That is the best way to improve your circumstances.

Unfortunately taking action won’t do enough on its own. You also have to do research. You have to be intentional. You have to be willing to experiment. You have to carry on despite your failure.

  •  Research helps you avoid mistakes others have made. Learning from others will make your path easier.
  • Being intentional is also a must. You can’t just try everything under the sun. You need to pick and choose your fights.
  • Experimentation is one of the most important things an artist can do. But you can’t just experiment with your art. You also have to experiment with your pricing, your marketing, and where you sell your work.
  • Persistence is also necessary for anyone who wants to find success. There are very few instances of people finding immediate success. Don’t let failure get you down. Learn from your mistakes and try again.

It’s Time to Get Started

There’s no better time to get started than right now. We usually wait far too long before we commit to changing our ways. Inspiration is fine, but if you don’t turn that inspiration into action, nothing will change.

Great things won’t happen unless you take matters into your own hands. Luck can only get you so far. Prepare yourself for the journey ahead and make the extraordinary happen.

Buy Khaled Hosseini Quote Art

Photo by Benh LIEU SONG

Ron Dawson on the Power of Stories, Putting in the Work, Learning on the Fly – Cracking Creativity Episode 85

Ron Dawson‘s earliest experience with film came through a time traveling caper film he created when he was a kid. Unfortunately, like many creatives, “real life” aspirations took over.

Instead of following his passion for film, he followed his interest in business.  Ron’s first endeavor in business was attempting to buy and sell businesses with his cousin. Although this idea did not work out, it gave him a taste of the  business world.

After failing to launch his business buying venture, and graduating with a business degree from UC Berkley, Ron got a job at Screen Play Systems.  After some time there, he later moved up to become a business manager at Intuit.

While working for these different businesses,  Ron was also working as a wedding videographer on the side. This was a pivotal crossroads for him. He could either continue with his six-figure salary, or he could venture out on his own. Instead of continuing to work at a high paying job he didn’t love, he chose to do a job he did love, making films.

In this episode Ron talks about the power of storytelling, putting in the work, and learning on the fly among many other things.

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Brett Michael Innes on Adapting to Your Situation, the Power of Mentorship, and Not Giving it to Fear – Cracking Creativity Episode 84

Brett Michael Innes didn’t know if he would ever fulfill his dream of becoming a film maker. As a teenager, he knew he wanted to make movies but there were a few things that stood in the way of him accomplishing his dream.

During that time, his family went into debt, so he couldn’t afford to go to film school. He also had to work at a call center just to support himself.

After some introspective thinking, Brett decided he wanted to pursue his dream of film making. So he worked a year at the call center so he could afford to go to film school. With the help of his parents and a scholarship, he was able to finish with a degree in film production.

Although Brett wanted to major in directing, he was forced to get his degree in film production. This ended up being a stroke of luck because this experience with production helped him land a contract with M-Net, the HBO of South Africa.

With the help of M-Net, Brett was able to work on his novel, Rachel Weeping, and his movie Sink, at the same time. Both the novel and movie were met with critical acclaim, which has allowed him to continue work doing the thing he loves, making films

In this episode Brett talks about adapting to your situation, why mentorship is powerful, and not letting fear get the best of you.

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Erik Kruger on Lessons from Failure, Letting Principles Guide You, and Creating Value for Your Audience – Cracking Creativity Episode 82

Erik Kruger is like many of us who became entranced by the idea of lifestyle design. He read Tim Ferriss’s Four Hour Workweek and felt the desire to work as few hours as possible so he could “run around and do other things” with all his extra free time.

So he tried to build businesses that let him live that lifestyle. His first attempt was a local freelance network, which fizzled out. He also tried to create web directories for physical therapists, gyms, and models, but those never gained traction either. He describes all of these unsuccessful projects as his “graveyard of domains” because of all the sites he tried and failed to build.

These failures taught him a valuable lesson. When he started out, his main goal was trying to make a lot of money while working as few hours as possible. But over time, he discovered he was focusing on the wrong thing.

Luckily for Erik, our failures often lead to our greatest success. His success came in the form of Better Man, a site dedicated to helping men change their behaviors to become more productive, habit driven, and successful. This project has grown into a thriving community of like-minded men driven to make the most out of life.

In this episode Erik talks about the lessons we can learn from failure, why you should let your principles guide you, and the importance of creating value for your audience.

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Ja-Nae Duane on Vulnerability, Staying in Touch with Creativity, and the Power of Mindsets – Cracking Creativity Episode 81

Ja-Nae Duane has worn many creative hats in her career. She started off as an opera singer where she performed at places like The Met and the White House, but soon realized it wasn’t a sustainable career.

So she branched out and started working for a social networking company, which was the beginning of her entrepreneurial journey. While working there she realized the major difference between the way men and women approached entrepreneurship. This led her to start a group called Wild Women Entrepreneurs, which grew to 55 chapters in nine months.

After a stint running her own companies, Ja-Nae realized other people probably needed help with their own entrepreneurial journeys too, which is why she wrote The Startup Equation, a book that helps owners throughout their business journeys.

In this episode, Ja-Nae talks about how vulnerability leads to great work, why you need to stay in touch with your creativity, and why your mindset is so important.

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Henry May on Leaving His Respected Job, Letting Ideas Develop, and Taking Action – Cracking Creativity Episode 79

Henry May spent his childhood playing with LEGOs. He loved the outdoors and harmless mischief. He thought his life was pre-ordained. He thought our paths are set for us.

This all changed the summer he joined Teach First. The two years he spent here, changed his thoughts on the education system and his role in the world.

After his time at Teach First, and a short stint at Procter & Gamble, Henry took a trip to Colombia through Teach Colombia and fell in love with the country. But he also heard horrible stories about the public schools there.

These were the driving forces that pulled him to leave everything he knew in London and to start CoSchool in Colombia.

In this episode Henry talks about why well respected jobs aren’t always right for us, why good ideas take time to develop, and why you need to stop waiting and put your ideas into action.

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David Smooke on Taking Incremental Steps, Community Building, and Unleashing Your Potential – Cracking Creativity Episode 77

David Smooke studied economics and creative writing in university because he liked to write and felt economics had real world applications. He believed these two areas of study would be practical skills to have for his career.

After graduating, David got a job as a journalist, but felt his creativity was being stifled. He was given assignments, and was given very little leeway in how he could apply his creativity.

So he saved up a few months rent and moved to San Francisco. This turned out to be the pivotal moment in David’s career. It was here that he got his first taste of marketing while working for a startup.

At the startup David honed his marketing and community building skills. The lessons he learned here allowed him to start his own marketing firm called Art Map Inc.

In this episode, David talks about taking small incremental steps, the importance of community, and why you shouldn’t hold yourself back.

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