Bernadette Jiwa | ISBN: 1500619213 & 978-1500619213 | Rating: 9/10
Marketing: A Love Story Summary
Bernadette Jiwa is brand story strategist, speaker and author of four #1 Amazon Bestsellers Difference, Marketing: A Love Story, The Fortune Cookie Principle, and Make Your Idea Matter. Her blog was voted Best Australian Business Blog in 2012 and was named one of Australia’s 20 Best Business Blogs in 2014. She also spoke about the secret to spreading ideas at TEDxPerth.
In this review I’ll talk about her wonderful book Marketing: A Love Story. In it Bernadette talks about how we make our ideas resonate. She redefines marketing and shows you how our ideas can translate into value. She shows you how to bridge the gap between your work and what your customers really want. And she does it all in just 110 pages!
The book is split into three sections: strategy, context, and story. Each section has easily digestable chapters that help build your understanding of marketing. It is a must read for anyone who is having trouble connecting with their audience or customers.