Bob Baker has always been determined to make a living from his creative career. He started off his career by creating a music publication from scratch, with no prior experience. He didn’t let his lack of experience prevent him from achieving his goals. He just experimented with different ideas until he made it work.
Since that first publication he has expanded his interests well beyond a local music magazine. He has dabbled with writing, painting, and creating courses for aspiring artists. He even got into stand-up and improv comedy.
Bob has not let the starving artist mentality prevent him from making a career out of his creativity. In fact, he has thrived as an artist and creative.
In this episode, Bob talks about doing things that interest you, why you need to be persistent, and what separates successful artists from unsuccessful artists.
This is a long article. If you want to read a summary of what is covered in it, you can jump to and read the conclusion.
One of the most commonly asked questions artists ask is “How can I market and sell my art online?” While it can be very beneficial to sell your art online, it is also a lot of work. There is no magic bullet for selling your work online.
Everyone wants a shortcut. We see other people doing the things we want to do and assume they got there overnight. We want success, but are we willing to put in the work?
You are different. You are here because you want to learn exactly what it takes to build an audience. You are willing to put in the work. You want to build a business around your art.
In order to sell your art online, you must first build an audience. You might think this is common sense, but many artists overlook this basic fact. If you want to sell your art online and build a lasting business from it, there are some very important things you must do.
This guide is intended to teach you some of these essential elements. It will help you turn your art from a hobby into a business. It will cover everything from finding your audience to building a passionate group of fans. So, let’s get started.
Dorie Clark is a marketing strategy consultant, speaker and contributor to the Harvard Business Review, Time, and Entrepreneur. She authored the books Reinventing You and Stand Out, and is also an adjunct professor of business at Duke’s Fuqua School of Business. In this episode, Dorie talks about how she went from working on Howard Dean’s political campaign to being a business consultant, how you can reinvent yourself, and what you can do to stand out.
Bernadette Jiwa | ISBN: 1500619213 & 978-1500619213 | Rating: 9/10
Marketing: A Love Story Summary
Bernadette Jiwa is brand story strategist, speaker and author of four #1 Amazon Bestsellers Difference, Marketing: A Love Story, The Fortune Cookie Principle, and Make Your Idea Matter. Her blog was voted Best Australian Business Blog in 2012 and was named one of Australia’s 20 Best Business Blogs in 2014. She also spoke about the secret to spreading ideas at TEDxPerth.
In this review I’ll talk about her wonderful book Marketing: A Love Story. In it Bernadette talks about how we make our ideas resonate. She redefines marketing and shows you how our ideas can translate into value. She shows you how to bridge the gap between your work and what your customers really want. And she does it all in just 110 pages!
The book is split into three sections: strategy, context, and story. Each section has easily digestable chapters that help build your understanding of marketing. It is a must read for anyone who is having trouble connecting with their audience or customers.
Crista Cloutier was a former art director at Segura Studio as well as the owner of her own art gallery. During her time there, she learned sales and how to build deep, lasting relationships with artists. She has now turned that knowledge into her own online art workshops as The Working Artist. In this episode, Crista shares an unbelievable amount of knowledge including how to build relationships with your audience, how she successfully funded her Indiegogo campaign, and the mindset changes necessary to succeed as an artist.
Christina Salerno is the founder of Living Quirky, a site where people can discover and celebrate what makes us extraordinary. In this episode, Christina talks about finding her purpose in life, how we can connect with others, and things we can do to be more creative.
Main photo by elhombredenegro
Unlike many people, I don’t have a problem coming up with ideas. I have trouble choosing what ideas to focus on. Becoming successful is not about how many good ideas you can come up with. Anyone can come up with good ideas. Becoming successful is about focusing on a few good ideas and seeing them out to completion.
One thing I do every day is James Altucher‘s method for becoming an idea machine. Each day I write down ten ideas based on a single topic. The purpose of this exercise is not to come up with ten good ideas. It’s to exercise your idea muscle. Just like any other muscle in your body, you must exercise your idea muscle to make it stronger.
One of the topics I chose was Ways for Artists to Promote Their Art. I may or may not get to these ideas some day, but you are free to try them if they pique your interest.