Marketing Your Art the Right Way

Selling Art, Not Selling Out

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“I’m never any better than my last concert… it’s like an audition each time.” ― B.B. King Quote Art

“I’m never any better than my last concert or the last time I played, so it’s like an audition each time.” ― B.B. King

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One bad thing about success is, we often rest on laurels. We finally hit our goal and expect everything to magically come together.

You know those moments. It’s the moment when: we get our painting in a gallery, we get published in a magazine, or we hit a five figure month in sales.

It’s exhilarating. We’ve worked so hard to get here. But then we get complacent. We think that just because we are in a gallery or publication that everything will become easier.

While these moments are fantastic and worth celebrating, that doesn’t mean things will become easier. In fact, we aren’t close to being done yet. We are just getting started.

Hitting a milestone alone won’t help you find more success. It’s what you do after you’ve hit the milestone that counts.

Anyone can become a published author. Anyone can get 100,000 views on their website. Anyone can get published in a big time magazine. But what do you do afterwards?

Will you continue on that upwards trajectory or will you become complacent? That is the difference between a professional and an amateur.

B.B. King was one of the most decorated and highly regarded blues guitarists in the world, yet he still approached each concert, each performance, like it was his last. He did not rely on his name or stature to get gigs. He worked hard every time he played to earn his next gig.

If you think one successful moment is good enough to bring you recognition and respect, think again. You have to earn that respect every time you create. You have to treat every piece of art, every performance, every book like it’s your last.

That is how you gain respect. That is how you gain recognition. That is how you find success.

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Photo by Harvey Salvador

“Life Is Either a Daring Adventure or Nothing” ― Helen Keller Quote Art

“Life Is Either a Daring Adventure or Nothing” ― Helen Keller

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When we are children, the whole world is ours. We can blast off in a space ship. We can travel in time. We can build and conquer empires.

Our lives were filled with adventure. Swing sets became our flying machines. Slides transported us from safety  to the unknowns of the wilderness below. The back yard was a jungle filled with wonderful plants and animals to explore.

Then it all comes crashing down. We lose touch with our imaginations. We get stuck in reality. We no longer live with that once adventurous spirit.

What happened? Why did life go from a place of wonder to a place of routine and predictability? Can we bring it back again?

The problem is, life happens. We let the burden of our responsibilities take control of our lives. We stop using our imaginations. We stop exploring the world. We stop going on adventures.

The good news is, it’s not too late. We can live a life of adventure again. We just have to be intentional about it. After all, is a life without adventure, really worth living?

Luckily, we don’t have to go very far to live an adventurous life. Contrary to popular belief, an adventurous life isn’t just for people who backpack around the world. It isn’t just snorkeling in the Great Barrier Reef or going on a safari in the Serengeti (although those are definitely adventurous too).

To live an adventurous life, you just have to define it. It’s different for every person. While some people might enjoy climbing a mountain, you might enjoy exploring an abandoned building. While some people might enjoy exploring in the jungle, you might enjoy a hike on a trail.

Figure out what makes life adventurous for you, then go out and do it. It’s as simple as that. Just know, you don’t have to travel around the world to be adventurous. What activities light you up inside? What did you do for fun as a child? Go do those things again.

Stop waiting for life to happen to you. Make life happen for yourself. If Helen Keller can live a life of adventure, why can’t you?

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Photo by Dino Reichmuth

“We don’t stop playing because we grow old…” ― George Bernard Shaw Quote Art

“We don’t stop playing because we grow old; we grow old because we stop playing!” ― George Bernard Shaw

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I remember the days when I would play every day. My neighborhood was built for it.

There was a basketball hoop in the driveway. There was an empty lot in the corner where we would play baseball. Cars had to drive slowly in the neighborhood because we often had impromptu football and street hockey games in the road. And those were just the outdoor activities.

We also held wrestling matches on beds. We tried to unravel the mysteries of Myst. We had Pinochle almost every week.

There is moment this all changes. For me, it was high school. School burdens us with hours of homework. We have to prepare for the future. We stop playing in the yard. We try to do more adult things. We lose the magic of childhood and the element of play.

It is at this moment that we start to feel old. We go from getting good grades in high school to getting into college. We go from college to a job. Then we find a spouse. We buy a car. We get a house with a white picket fence.

Our obligations pile up. Time flies by. Until one day we look back and wonder where all that time went. Why do I feel so old? When did I stop having fun? Why does everything feel like a chore?

It happened because you’ve zapped all the joy out of life. You stopped playing, and it has made you old. It doesn’t have to be that way. You can fix that feeling of time passing you by. All you have to do is add back that element of play.

The people who find the most joy in life are also the most playful Click To Tweet

The people who find the most joy in life are also the most playful. Don’t be one of those stodgy old people that never has fun. What brought you extreme joy as a child? Rediscover that. Or find something completely new to enjoy. Either way, if you want to stop the feeling of growing old, go out and play.

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Photo from www.gratisography.com

“The graveyard is the richest place on earth” – Les Brown Quote Art

“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.”
–  Les Brown

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We live in an era of untold wealth. The average person in a first world country today lives many times better than sultans and kings of years past.

We don’t have to worry about where we will find our next meal. We don’t have to worry about finding water that’s drinkable enough not to kill us. We don’t have to worry about constant invasions from other countries or kingdoms. We truly live in a time of comfort and stability.

Yet many of our riches go to waste. I’m not talking about a billionaire’s inheritance. I’m not talking about all the things we throw away or the amount of food that goes to waste. I’m talking about the people who lived in such comfort, but chose to do nothing with all the fortunes of the modern world.

Many of us live in such comfort but never pursue our dreams. We repeat the same two words far too often: someday. “I want to write a book… someday.”, “I’ll learn to play an instrument… someday.”, “I will build my business… someday.”

How do we know we love something unless we do it? Click To Tweet

It’s as if we are allergic to doing the work today. We tell ourselves we are ambitious, but never actually pursue the thing we say we love. How do we know we love something unless we do it? How do we pursue our dreams?

Stop being afraid... Click To Tweet

By getting over our fears. Stop being afraid of taking that first step. Stop being afraid of finishing that piece you’ve been working on for years. Stop being afraid of releasing your work into the world. Stop being afraid of putting a price tag on your art.

The world doesn't just want the gifts you have to share, the world needs them Click To Tweet

The world doesn’t just want the gifts you have to share, the world needs them. How many people can you positively affect through your work? How many lives can you touch? How many people can you inspire to do greater things?

Make the world a richer place by sharing your talents with it Click To Tweet

If we want to deprive graveyards of future riches, we must be willing to pursue our creative callings. We must be willing to share our gifts with the world. Don’t live your life filled with regret. Sure, you might fail. We all do. But don’t let that discourage you. Make the world a richer place by sharing your talents with it.

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Photo by jimmy brown

Our Greatest Fear by Marianne Williamson Quote Art

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.

It is our light not our darkness that most frightens us.

We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous?

Actually, who are you not to be?

– Marianne Williamson

Print available on Storenvy.

Fear can be crippling. It shuts us down. It leaves us unable to act.

We believe it’s fear of the darkness that holds us down. After all, we have been programmed to fear it.

Throughout human history people have worked tirelessly to help us see in the dark.

First it was fire. We used it to prepare us for attacks from animals or other people. Then we used lamps and torches, which made it easier to work in the dark. Then it was the incandescent light bulb which has allowed us to thrive in the dark.

Darkness gives us a reason to feel fear. It represents our enemies lurking in the shadow. It represents a lack of progress. It represents the unknown.

We cower from our darkness. We feel inadequate when confronted with it. It looms over us ominously.

Our greatest fear is the light inside of us Click To Tweet

Even so, the darkness is not what we fear the most. Our greatest fear is the light inside of us.

We all have that light. It allows us to be brave. To be bold. To face our darkness and confront it head on.

Our light shows others the way. It gives them hope Click To Tweet

Our light shows others the way. It gives them hope. It makes them believe “I can do this too.”

That is why we fear it. It is easy to let our darkness consume us. We can just sit there passively and let it take over. Shining our light, however, takes work.

It’s hard to show others the way. It’s hard to offer encouragement when it feels like there’s no hope. It’s hard to be that shining light when sitting back is so easy, and that is why we must must do it.

We all have the ability to let our light shine. We must overcome our greatest fear and become that beacon of light, despite the darkness.

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Photo from Unsplash

“I am not afraid… I was born to do this.” – Joan of Arc Quote Art

“I am not afraid… I was born to do this.” – Joan of Arc

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If you want to achieve your dreams, you must not let fear get in your way Click To Tweet

If you want to achieve your dreams, you must not let fear get in your way. Fear is the unwanted house guest. It’s the giant chasm blocking your path. It’s a pesky mosquito that won’t stop biting you.

Too often, we let that unwanted guest stay in our house. We reach the chasm and turn around in defeat. We let that mosquito pester us. We’re defeated.

It is these moments that define us. You can either give up, like 90% of other people, or you can overcome your fear. No, it will never go away. Fear, whether we like it or not, is a part of life. The sooner you realize that, the sooner you will be able to overcome it.

Life is too short to let fear beat us down Click To Tweet

Life is too short to let fear beat us down. As artists, we are dreamers. We are doers. We are driven by our passion, our need, to create.

Approach your fear like you would a new painting. Confront it like a blank canvas. Tackle it any way you know how. Even if you don’t know the way, you must forge on.

Tell that unwanted house guest it’s time to go. Find your way across that chasm. Kill that pesky mosquito.

Don’t let fear get in the way of your goals. Remember, you were born to do this.

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Photo by Alex Wong

“When you have exhausted all possibilities, remember this – you haven’t.” – Thomas Edison Quote Art

“When you have exhausted all possibilities, remember this – you haven’t.” – Thomas  Edison

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Give up. These words get etched into our minds the moment we face Resistance. They nag at us relentlessly. They are like a hungry mosquito who just won’t stop biting you. The voice in your mind echos again “Give up.”

How can we go on? Nothing works. We’ve tried everything. We stare at the canvas wondering what went wrong. Should I start over? “Give up.”

Many times this voice wins. We are drained. We stop what we ‘re doing. It’s too difficult to go on.

These are the moments that define us. Instead of giving up, we need to reflect on our work. Did we really try everything? Have we taken a break from our work? Is there another solution I haven’t even considered?

When you think you’ve tried everything, just remember, you haven’t. Thomas Edison was once asked by his associate, “Isn’t it a shame that with the tremendous amount of work you have done you haven’t been able to get any results?” Edison replied, “‘Results! Why, man, I have gotten a lot of results! I know several thousand things that won’t work.”

Instead of giving up on a piece you love, try looking at it in a new way. In Ryan Holiday’s The Obstacle is the Way, he talks about turning roadblocks into solutions. What can we learn from what others have done?

Often times, solutions come from places where we aren't expecting them Click To Tweet

You don’t necessarily need to look at what other artists have done. In fact, often times,  it can be detrimental to look within the same industry. What have people in other wakes of life done to overcome a problem? Often times, solutions come from places where we aren’t expecting them.

When we work on projects too long we can lose focus Click To Tweet

One way to do this is to take a break from your work. When we work on projects too long we can lose focus. We can’t see the forest for the trees.

When this happens, work on a different project, or stop working completelly. Take a break and do something different. Go for a walk. Read a book. Watch a documentary. Do anything to get your mind off the subject.

Then, something miraculous will happen. The answer will come to you. You will be washing your hair in the shower, when an insight strikes you. That is the moment you get back to work.

Too often we give up on a project too soon. We feel like it’s consuming all of our time. We don’t think there’s a solution, but often times there is a solution. We just haven’t tried it yet.

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Photo from www.lifeofpix.com

Charlie Gilkey on Mindsets, Business for Creatives, and the Power of Art – Cracking Creativity Episode 42

Charlie Gilkey is is the creator of Productive Flourishing and the host of the Creative Giants podcast. He describes himself as the result of mashing up an entrepreneur, Army officer, and philosopher. In this episode, Charlie talks about mindsets, business, and the power of art.

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Every child is an artist until he’s told he’s not an artist. – John Lennon Quote Art

“Every child is an artist until he’s told he’s not an artist.” – John Lennon

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Imagine you’re a child again. You want to express your thoughts, but words just won’t do. So, you pick up your crayon and get to work.

To others it looks like a scribbles on the page. It looks like random lines scattered across a piece of paper.

For us, this is our masterpiece. It is the expression of our thoughts, our feelings, and our desires. It might not make sense to others who see it, but it makes sense to us.

As we grow older, people’s expectations change. They want to make sense of the madness. “Is that a person? Is it a dog? What is it?” Expectations grow. People want to label our work. They want to attach a name to what they’re seeing.

It’s only natural. People want to identify with our work. They want to recognize what’s in front of them.

There is a moment in every child’s life that splits us into two groups. Those who can and those who can’t. You can draw. You can’t. You should give it up. You should keep on drawing.

Why do we insist on doing this? Why must one child be considered an artist, a genius, a prodigy, while another is cast off to the side?

When we are children, we are free to play, to experiment, to fail. We approach life with a wonderful sense of curiosity.

We need to stop telling children they aren't artists Click To Tweet

We need to stop telling children they aren’t artists. Kids are impressionable. One off-hand comment can completely change the trajectory of someone’s life.

Instead of telling kids their art isn’t good, encourage them to study it more. Dive deeper into that innate curiosity.

There is a stigma surrounding the arts. “You can’t make money as an artist.” “Shouldn’t you choose a better paying job?” We continue to perpetuate this myth, and it has had an enormous affect of society.

How many Picassos have we stifled? How many J.K. Rowlings left their stories untold? How many Steven Spielbergs decided to become accountants instead of making visionary films?

After having deep conversations with dozens of people, with diverse backgrounds, I’ve come to realize one thing. Everyone is creative. The only person preventing us from being creative is ourselves.

Since childhood, we have let others dictate what we should and shouldn’t do. It’s time to break that cycle.

If a child decides on their own they don’t want to be an artist, that’s wonderful. Everyone is not destined to be an artist. But we should never stifle future generations from becoming the artists within themselves, screaming to come out. Let them take their own hero’s journey.

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“The enemy of art is the absence of limitations.” – Orson Welles Quote Art

“The enemy of art is the absence of limitations.” – Orson Welles

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Inspiration is endless. It can come from viewing the fine details of the Mona Lisa up close or seeing a stray cat run across your back yard. We never know which small detail will lead to our next great work. There are endless possibilities, but the Muse isn’t calling.

It can be intimidating. People wait patiently for our next great work, but soon they start to get antsy. “What’s taking her so long to write that book?” “Why do they keep delaying that movie?” The expectations keep mounting. Yet, still nothing comes to us.

People will try to give us ideas. “Why don’t you try…” or “What about…” but the last thing we need is more possibilities. That’s what caused this mess is the first place.

As artists, we don’t like people trying to stifle us. We find freedom in the possibilities. Our canvas is only limited by our imaginations. We can bring anything to life.

Therein lies the paradox. We don’t need more options. We need more limitations.

If I told you, you have once chance to create the greatest painting of your life. What would you do? How would you approach it? Where would you even begin?

You would probably freeze up. You would be paralyzed by fear. Fear of messing up. Fear of choosing the wrong thing. Fear of messing up your chances.

That is where restraints come into play. Restraints help you narrow down your options. They stop you from being paralyzed by fear. They help you make a decision.

“But out of limitations comes creativity.” – Debbie Allen

Robert Rodriguez used limitations to create his first film El Mariachi, which became the lowest budget movie ever released by a major studio. This revelation has defined his film making ever since.

Architect Frank Gehry used constraints in his building designs. For his award-winning design of the Disney Concert Hall in Los Angeles, the strict standards for acoustics led to the unique design of the Hall’s interior space.

Austin Kleon, gained fame for his Newspaper Blackout poems. He creates these poems by taking a newspaper, and crossing out everything but the words he needs to create a poem.

These are just a few examples of how constraints enhance your creativity. The next time you feel stuck trying to come up with an idea for your great work, give yourself some limitations. They will give you the necessary fuel to spark your creativity and your art.

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Photo by Florent Chretien

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