Marketing Your Art the Right Way

Selling Art, Not Selling Out

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“It is not in the stars to hold our destiny but in ourselves.” ― William Shakespeare Quote Art

“It is not in the stars to hold our destiny but in ourselves.” ― William Shakespeare

Buy this print from Storenvy.

One thing that has always bothered me is when people blame their lack of success on others. They believe because their fates have already been determined. They believe they should just give up because things haven’t gone their way.

As any successful person will tell you, your fate isn’t tied to the whim of others. Stop worrying about things you can’t control. Instead, worry about the things you can control.

Things you can’t control:

What people think about you. You can’t control how people feel about you. People will form their own opinions regardless of what you do. So there’s no point in worrying about it. You are better off focusing on things you can control like finding the right audience.

What people think about your work. The same goes for people’s opinion about your work. People will either like it or they won’t. It’s almost impossible to change people’s minds, so stop trying. The best thing you can do is appreciate the people who do like your work.

Being rich already. Some people complain that other artists have an unfair advantage of already being rich. So what? Everyone’s situation is different. You can’t control whether you have rich relatives or whether you made money from a previous life. So stop worrying about how you are unprivileged. Instead, focus on what you can do to change your own financial situation.

Things you can control:

Building good habits. One of the biggest indicators of success is the habits you’ve built over time. You can only achieve so much when you are always running around like a chicken with its head cut off. You can’t do things on a whim. It’s hard to be consistent if you haven’t built the right habits around being consistent. You have to build a consistent routine and self-discipline.

Being persistent. Those who give up will never achieve anything. It’s just a fact of life. We will never achieve our dreams if we quit at the first sign of trouble. You have to be willing to fail and pick yourself back up again. Persistent people are the ones still standing while everything around them is crumbling to the ground. You can’t control much about the world, but you can control whether you let the world bring you down.

Learning and self-improvement. While most people stop learning after they finish school, those who continue to learn achieve the most. There are a surprising number of people who are content with what they know. They refuse to become more knowledgeable even about things that interest them. Just by the virtue of reading this, you are different. If you want to continue to grow and improve as an artist and a person, you have to continue learning.

Conclusion:

If you’ve read this far, you have realized that our paths in life are not predetermined. We are not bound by our destinies. We create our own destinies. Don’t let anyone tell you anything different.

Sure, there are things in life we can’t control, but that doesn’t mean we need to let those things affect who we are and what we become. You can’t control the people or the things around you, but you can control how you react to them. So stop looking towards the stars for directions, look within yourself.

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Photos by NASA | Unsplash

Cassia Cogger on Being Open to New Ideas, Avoiding Complacency, Being Consistent, and the Art of Simplification – Cracking Creativity Episode 71

Cassia Cogger has created art ever since she was young. In middle school she won a national contest for a laundry detergent brand. And unlike most artists, she began selling her art early in life.

After college, Cassia abandoned her artistic pursuits and got a job as an editor at a trade magazine. It was during this time that Cassia realized she wanted to become a full-time artist. So she picked up a few odd jobs to support her painting business.

Before her daughter was born, Cassia was featured in a magazine as a rising star in water color. But after her daughter’s birth, she stopped painting as frequently.

It wasn’t until after her second child was born that Cassia got serious about art again. The same art magazine wanted to follow up with her to see what she had done in the past five years. This was the call to action she needed to get serious about art again.

In this episode, Cassia talks about why we need to be open to new ideas, the importance of avoiding complacency and being consistent, and the art of simplification, among many other things.

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Show Your Work! by Austin Kleon Book Review & Highlights

Show Your Work!

Austin Kleon | ISBN: 076117897X & 978-0761178972 | Rating: 10/10

Austin Kleon’s incredible book Steal Like an Artist paved the way for his equally good Show Your Work! In Steal Like an Artist, Austin showed us how we could pull inspiration from everything around us. It gave us 10 examples of how we can be more creative as artists and creatives.

Show Your Work! is more of a companion book than a sequel to Steal Like an Artist. It explains why creatives need to show their work if they want to be “discovered.” In it, Kleon gives 10 examples of how we can share our creativity to grow an audience of passionate fans.

The reason you should read this along side Steal Like an Artist is, while Steal tells you how to boost your creativity, Show Your Work tells you how to share it. Both elements are necessary for living the optimum creative life.

If you start sharing your work from the beginning, there’s a timeline of your progress as an artist. There’s proof of your growth as an artist and everything it took to get to where you are.

It’s a way for fans to connect with you more deeply as you discover your own creative expression. It acts as a living creative journal of your progress.

With all that being said, here are my thoughts on each section of the book:

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Ryan Hildebrandt on Experimentation, Giving Value, and Creating Something Bigger Than Ourselves – Cracking Creativity Episode 65

Something a little bit different this week. Instead of a one way interview, I had a conversation with Ryan Hildebrandt of The Maker’s Journey podcast.  In it we talked about starting our podcasts, why you should provide value, writing a book, building  a TEDx event from scratch, and much more.

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Dr. Matthew Horkey and Charine Tan on Having Experiences, Investing in Yourself, and Being a Better Communicator – Cracking Creativity Episode 64

Dr. Matthew Horkey and Charine Tan were both on extremely successful career paths. Matt was working for a seven-figure chiropractic business and Charine was offered a lucrative management position at her company. On the outside, everything looked great. But internally, they both felt they were living a life of complacency.

The tipping point came when they took a sabbatical to wine regions around the world. That’s when something struck Charine. She believed they could build a business around wine and travel. So they built up enough run way to quit their jobs and started their journey as the Exotic Wine Travelers.

In this episode, learn why experiences are better than having things, why you should invest in yourself, and why communication is the most important skill you can learn.

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Nicolas Cole on Learning from Everything You do, the Importance of Helping Others, and the Benefit of Marketing- Cracking Creativity Episode 63

Nicolas Cole looks like someone out of a fitness magazine, but it hasn’t always been that way. When he was growing up, he was sick almost every day. By the time he was 17 years old, he weighed less than 100 pounds. He missed school a lot and didn’t have many friends. So he turned to World of Warcraft.

World of Warcraft became his escape from life. He played so much that he was one of the top players in the entire game. That is until he was faced with a tough decision. He could either continue to pursue his video game career on his own or receive his parents’ help and go to college. He chose college.

It was at this point that Nicolas took the principles from gaming and applied them to fitness. He went from less than 100 pounds to 170 pounds by gamifying his workout routines. He also wrote about his fitness routines and his journey on Quora and became one of its top writers.

In this episode find out why you should learn from everything you do, why you should help others, and why marketing is not your enemy.

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Monica Kang on Thinking Like an Outsider, the Importance of Asking Questions, and the Power of Self-Awareness – Cracking Creativity Episode 62

Monica Kang knew early in life that she wanted to work in international affairs. Her upbringing in two countries compelled her to understand how people related to each other, and steered her towards her role working with the government.

Monica worked for years in international affairs, and even though she loved her job, she still felt something was lacking. She saw that people weren’t creatively fulfilled at their jobs and knew she wanted to help them. She knew she could fulfill that gap, so she started up InnovatorsBox.

In this episode learn why you should think link an outsider, the importance of asking questions, and how self-awareness can improve your problem solving.

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Kaitlyn Guay on Creative Growth as and Evolution, Finding Beauty an Gratitude, and Overcoming Resistance – Cracking Creativity Episode 61

Kaitlyn Guay grew up wanting to be in Broadway. She grew up in a household where she wasn’t allowed to watch TV and could only watch movies on the weekends. She grew up in a cultural bubble where she entertained herself by writing poems and song lyrics for fun.

While she wanted to be an artist and entertainer, those around her thought it would be too risky, so she became a musical teacher. This allowed her to share her passion for the arts with others. That is until a severe case of Chronic Lyme Disease forced her to change her path. Instead of letting the disease break her, she leveraged it into creating a young adult book series and jewelry line.

In this episode, learn why creative growth is an evolution, how to find beauty and gratitude in every day life, and ways you can overcome Resistance.

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Ginger Kern on Engaging Your Playfulness, Helping Others and Ourselves, and Travel as a Rite of Passage – Cracking Creativity Episode 57

Ginger Kern knew she wanted to leave her childhood home in the Midwest even when she was a young. She grew up reading books on adventure and mythology, which fueled her desire to get away.

So, when she had the opportunity to visit her family in Germany, she jumped on it. Even though she didn’t speak German and her family didn’t speak English, she was hooked on travel and living abroad. This was the beginning of her life fueled by travel, adventure, and a desire to help other people do the same.

In this episode, Ginger talks about embracing your playful side, taking rites of passage, and transforming herself and others.

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Puneet Sachdev on His Journey Into Creative Philanthropy, the Key to Successful Projects, and the Importance of Mindfulness – Cracking Creativity Episode 55

Puneet Sachdev worked for years in the hotel industry and with General Electric as a management consultant. He now uses that knowledge in his work as a consultant, creative philanthropist, and coach.
He is also the author of Deepa Wishes Daddy Happy Birthday, a book based on the time he’s spent with his daughter. He uses 100% of the proceeds from the book to support the education of underprivileged children. The book also began his work as a creative philanthropist.

In this episode, learn how Puneet turned his idea into reality, why you need to put yourself out there, and the importance of being present.

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