Marketing Your Art the Right Way

Selling Art, Not Selling Out

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“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle Quote Art

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

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It was only after writing every single day did I become a more consistent and better communicator. Two years ago, I barely wrote at all and I was definitely not writing down ten ideas a day.

Since then, much has changed. I write at least 100 words every morning. Writing each day has helped clarify ideas I have in my mind. It has helped me grow an audience of dedicated artists who want to share their art with the world.

The blank slate is a terrifying thing. It is only when you begin to fill it that the world makes sense. Would I be able to get my ideas out there if I didn’t write daily? Probably, but, those thoughts would not be as refined. The habit of writing has helped bring incredible clarity into my life.

Before I found James Altucher’s ten ideas a day, I always had trouble coming up with ideas. Occasionally one would come into my head but it would die just as quickly.

Writing down ten ideas a day has made me an idea machine. It has shown me how to break projects down into manageable and actionable pieces. It has allowed me to write some of my most popular posts. It has given me direction when interviewing people for my podcast. If I didn’t practice this daily, I would not be where I am today.

You can not achieve excellence without habit. Click To Tweet

You can not achieve excellence without habit. Shakespeare did not write his plays in a single day. Mozart did not compose concertos in a night. Michelangelo did not paint the Sistine Chapel over a weekend.

Habits create the foundation of greatness. Don’t believe in the exaggeration of the overnight success. People do not achieve success instantaneously. They achieve it through consistent and focused repetition.

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Painting by Raphael

Cracking Creativity Episode 16: Jason Alster on How He Merged Science and Art, Solved Art Mysteries, and Got to Host His Own TV Show

Jason Alster is an author and artist who has merged the worlds of science and art. He is a researcher who has studied the brain and how kids with ADHD can learn. In this episode Jason talks about using science in his art, solving multiple mysteries, and hosting a TV show for authors, among other things.

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Marketing: A Love Story by Bernadette Jiwa Book Review & Highlights

Marketing: A Love Story

Bernadette Jiwa | ISBN: 1500619213 & 978-1500619213 | Rating: 9/10

Marketing: A Love Story Summary

Bernadette Jiwa is brand story strategist, speaker and author of four #1 Amazon Bestsellers Difference, Marketing: A Love Story, The Fortune Cookie Principle, and Make Your Idea Matter. Her blog was voted Best Australian Business Blog in 2012 and was named one of Australia’s 20 Best Business Blogs in 2014. She also spoke about the secret to spreading ideas at TEDxPerth.

In this review I’ll talk about her wonderful book Marketing: A Love Story. In it Bernadette talks about how we make our ideas resonate. She redefines marketing and shows you how our ideas can translate into value. She shows you how to bridge the gap between your work and what your customers really want. And she does it all in just 110 pages!

The book is split into three sections: strategy, context, and story. Each section has easily digestable chapters that help build your understanding of marketing. It is a must read for anyone who is having trouble connecting with their audience or customers.

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“The foolish man seeks happiness in the distance; the wise grows it under his feet.” – James Oppenheim Quote Art

“The foolish man seeks happiness in the distance; the wise grows it under his feet.” – James Oppenheim

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Throughout modern human history, we have had one thing on our minds. That thing is happiness.

In the very beginning, our pre-historic ancestors survived however they could. They were hunters and gatherers. Happiness was probably not high on their list of priorities.

Then we discovered agriculture. This allowed societies to form. Since that time, we have been working our way to discovering how we can achieve happiness.

In 1943, Abraham Maslow published his paper “A Theory of Human Motivation“. In it, he represents human motivation in a pyramid shape called Maslow’s hierarchy of needs. It works its way from our most fundamental need, physiological, to our most fulfilled need, self-actualization.

Often times we seek happiness before we are ready. Click To Tweet

What does this have to do with happiness? Everything. Often times we seek happiness before we are ready. We look at successful people and yearn to be like them. Yet we ignore our most fundamental needs.

Before we can reach a state of self-actualization and happiness, we must fulfill the hierarchy of needs.

Physiological

Physiological needs are the physical requirements we need for basic survival. This includes air, food, and water. Without these things we can not survive.

Safety

Once we have our basic needs met, we look to fulfill our safety needs. This includes personal and financial security, health, and emergency funds.

Love and Belonging

No matter what people tell you, we all want to feel a sense of belonging. We want to feel loved. When people do not get this, they become susceptible to loneliness, anxiety and depression.

Esteem

Next comes respect and self-esteem. We want to be accepted and valued for our contributions to society. Often times we seek this from our jobs. We want to feel respect from our peers, but more importantly we want to respect ourselves and our own achievements.

Self-actualization

Once we have achieved esteem, we want to reach our full potential. In order to accomplish everything we want, we must be everything we can be.

Don't look towards others to achieve happiness, look within yourself. Click To Tweet

Happiness can not be reached by looking into some distant future. If we want to to reach self-actualization and possible self-transcendence, we must fulfill our own needs. Don’t look towards others to achieve happiness, look within yourself.

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Photo by Allen Lai

Cracking Creativity Episode 14: Tyler Bel on Building Relationships, Being of Service, and Taking Action

Tyler Bel is the founder and vision director of There is No Sky. Through There is No Sky Tyler helps empower people and shows companies how they can enrich the world. In this episode Tyler breaks down what you need to do to build good relationships, how you should be of service to others, and why you need to take action.

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“I am the greatest, I said that even before I knew I was.” – Muhammad Ali Quote Art

“I am the greatest, I said that even before I knew I was.” – Muhammad Ali

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If you’ve heard it once, you’ve heard it a million times. Fake it til you make it.

On the surface, it seems like very strange advice. In a crowded world where everyone is vying for your attention, you want to put trust in the people who know what they are doing.

I’ll let you in on a little secret. No one has all the answers. There is no path you can take towards success. You can follow the advice of the top experts all you want, but what most of them don’t tell you is the path to success is not linear.

The path towards success is a winding road filled with twists and turns. Click To Tweet

The path towards success is a winding road filled with twists and turns. There are obstacles all along the way trying to prevent you from reaching your goals.

The best way to overcome these obstacles is by having the willingness to experiment and fail. Just because a strategy worked for one person doesn’t mean it will work for you. Yes, there are principles you can use that have a greater chance of succeeding, but nothing is guaranteed. That is why you MUST be willing to fail.

Wallowing in self-pity will not get you anywhere. Click To Tweet

When an idea fails, it doesn’t mean you are a failure. The problem many people have is letting failures become a part of them. The way to overcome this is by acknowledging the failure, learning from it, and moving on. Wallowing in self-pity will not get you anywhere. Pick yourself up and move on to the next thing.

Every master started off as an amateur. They learned starting from the ground up just like everyone else. But, at a certain point, they realized they were no longer the newbie. In order to get to this place, they had to have the confidence to trudge along and learn from their mistakes. Without that confidence, they wouldn’t have grown.

None of us has all the answers. We are all born amateurs, but if you exude confidence and are willing to learn on the fly, you can become the greatest.

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“Always be a first rate version of yourself and not a second rate version of someone else.” – Judy Garland Quote Art

“Always be a first rate version of yourself and not a second rate version of someone else.” – Judy Garland

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How often do you compare yourself to others?

If you are like most people, it happens far too often. We can’t help but notice how well they are all doing. These thoughts frequently flood our minds: “She has so many followers.” “Why does his work get so much attention?” “Why can’t I be like them?”

I am here to tell you this does you no good. Comparing yourself to others will not help you get further in life or with your art. It only creates envy and jealousy.

You can't replicate your way to success Click To Tweet

When you constantly compare yourself to others, you will try imitating your way to success. “It worked for them, why wouldn’t it work for me?” I hate to break it to you but you can’t replicate your way to success, nor should you try to.

Stop trying to be another version of someone else Click To Tweet

Stop trying to be another version of someone else. Become a better version of yourself instead.

How do you do this?

By Choosing Yourself. What does it mean to choose yourself? It means following what James Altucher calls the “daily practice”, which is being physically, emotionally, mentally, and spiritually healthy.

When most people think of being healthy, they only think of physical health. But physical health is not enough. Every part of you must work in conjuction to be truly healthy.

When you follow the daily practice, your best self will shine through. Things will start coming together in mysterious ways. Your body will feel great, you will have strong relationships, your mind will work better than ever, and you will be at peace with your life.

When you choose yourself and stop trying to be like everyone else, you become a first rate version of yourself instead of a second rate version of someone else.

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Photo by tanjila ahmed

 

Cracking Creativity Episode 9: Crista Cloutier on The Working Artist, How to Build Relationships with Your Audience, and the Mindset Changes Necessary for Artists to Succeed

Crista Cloutier was a former art director at Segura Studio as well as the owner of her own art gallery. During her time there, she learned sales and how to build deep, lasting relationships with artists. She has now turned that knowledge into her own online art workshops as The Working Artist. In this episode, Crista shares an unbelievable amount of knowledge including how to build relationships with your audience, how she successfully funded her Indiegogo campaign, and the mindset changes necessary to succeed as an artist.

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“The way to get started is to quit talking and begin doing.” – Walt Disney Quote Art

“The way to get started is to quit talking and begin doing.” – Walt Disney

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Everyone has regrets in life. There is always something we could have done. Something we should have taken action on.

One great thing about the internet is you find so much inspiration online. Pinterest and Tumblr provide endless fashion inspiration for the masses. The only problem is, many times, the images you find have no attribution. I thought I had the solution for this problem.

I started my last site Who Designed It years ago. My idea was, people could send in images of the outfits they saw online that had no attribution. Then the community on the site could help them find where to buy it or something similar to it.

I told many people about my grand visions for the site. I thought it was going to revolutionize the way people shopped online.

The only problem was, I didn’t take action on it. Instead of building the product I envisioned in my mind, I turned it into a blog. I was going to build up a readership, then introduce them to my new idea when the time was right. Then, a few years later, I saw that someone created the vision I had imagined years before. I was too late.

Don't let fear get in the way of doing something great. Click To Tweet

I’m not telling you this so you can feel sorry for me. I’m telling you this because I learned a big lesson from this experience. If you have a vision you believe in, don’t just talk about it. Do it. Don’t let fear get in the way of doing something great.

I don’t know if my idea would have failed or succeeded, but at least I would have taken the chance. Don’t let fear get in the way of getting started. Quit talking and begin doing.

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Have a quote that inspires you? Leave it in the comments and you might see it as an art piece!

Cracking Creativity Episode 8: Vernon Foster on Knowing When to Quit, Visualizing Your Future, and Pivoting

Vernon Foster II is the founder of the podcasting company Pod Parrot and former host of the Live by the Beat and Event Supremacy podcasts. In this episode he talks about knowing when to quit, visualizing your future, and pivoting his way into a podcasting company.

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